Personalization and Individualization

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Preparing Your Brand for the New Personalization Demand

It has become well known in recent years that baseline personalization is not going to cut it anymore. Brands that have excelled at delivering personalized customer experiences are seeing revenue growth at 2 or 3 times the average...

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Understanding the Technology That Drives Personalized Marketing

Personalized marketing is a technique that allows brands to provide consumers with unique, customized content. The strategy is built on the combination of several elements: Data collected on individual users, the ability to apply that data to serve...

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What is Individualized Ecommerce?

Today’s world of online shopping is booming. Sales are reaching new levels and the ecommerce industry is showing no signs of slowing down. With such success, you can imagine how competitive the industry has become and why you...

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5 Tactics for a More Personalized Website

Website personalization is now a must for many, but some don’t have the knowledge or the data to get their strategy off the ground. In fact, a report from Epsilon has found that 90 percent of customers find...

The data types that drive the most relevance: EQ3 2018 out now

Marketers already know that one-size-fits-all is out. Segmentation and targeting techniques were developed in response to that realization, in order to cater to audiences with distinct characteristics so that tailored decisions can be made for different groups of...

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How to Make Personalization a Priority in the Travel Industry

Personalization for the travel industry is undergoing a major evolution, and wayfarers and brands are already reaping the benefits. Gone are the days when the most personal element of a guest’s journey was picking their favorite candy bar...

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If it’s Creepy it isn’t Personalization

I have spent the better part of the last decade working in the marketing personalization space and I can say with confidence that personalization that can be described as intrusive, creepy or offensive is not personalization. As a...

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How Retail Personalization Optimizes the Customer Experience

Retail personalization is no longer an option for brands, it’s an imperative. Businesses must focus on incorporating personalized interactions throughout the customer journey to impress customers on the first visit and entice them back for more. According to...

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