Personalization and Individualization

The data types that drive the most relevance: EQ3 2018 out now

Marketers already know that one-size-fits-all is out. Segmentation and targeting techniques were developed in response to that realization, in order to cater to audiences with distinct characteristics so that tailored decisions can be made for different groups of...

Travelpersonalization Thumbnail
How to Make Personalization a Priority in the Travel Industry

Personalization for the travel industry is undergoing a major evolution, and wayfarers and brands are already reaping the benefits. Gone are the days when the most personal element of a guest’s journey was picking their favorite candy bar...

Monetate Logo Bg
If it’s Creepy it isn’t Personalization

I have spent the better part of the last decade working in the marketing personalization space and I can say with confidence that personalization that can be described as intrusive, creepy or offensive is not personalization. As a...

Benefits Retail Personalization Blog Thumb
How Retail Personalization Optimizes the Customer Experience

Retail personalization is no longer an option for brands, it’s an imperative. Businesses must focus on incorporating personalized interactions throughout the customer journey to impress customers on the first visit and entice them back for more. According to...

Using Ai Personalization In Marketing
The Data is In: AI Personalization Leads the Way

Manual A/B testing, along with segmentation and targeting, are considered essential methods for website optimization. Marketers have long relied on these practices to improve customer experiences while delivering strong business results, and there is no doubt that they...

Back To School
Back-To-School: Retail Trends & Study Findings

With Labor Day just past, back-to-school shopping is now in full swing as parents rush to get the last details pulled together before the school year starts. (And for those of you everything at the last minute: We’re...

3 Applications Thumb
3 Applications for Real-Time Personalization

Real-time personalization is becoming an increasingly common method for marketers looking to form a stronger customer base. If you aren’t already utilizing it, you should be. Here’s why: Presenting your audience with personalization in real time can give...

Shutterstock 201402332
The First Gartner Magic Quadrant for Personalization Engines

It’s a big day when your market segment is recognized by the industry analysts. This year, Gartner released the inaugural Magic Quadrant for Personalization Engines that analyzed and evaluated 18 Personalization Engine vendors. The Magic Quadrant (MQ) report...

Sorry Dog Amazon
Personalization and Amazon Prime Day

As a personalization vendor, we spend a lot of time studying how individualized and personalized experiences can help with many challenges faced by marketers and ecommerce organizations when it comes to driving conversions. So, just days after the...

Sorry Somthing Went Wrong Thumb
The Prime Day Problem

By now everyone is well aware of the Amazon Prime Day problem that occurred yesterday. The enticing deeply discounted deals and mass omnichannel marketing efforts successfully drove an unprecedented number of buyers to the site and crashed it...

Experience the future of ecommerce personalization

Book your personalized demo today.