Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

What is Social Commerce?

Social commerce means much more than having a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. It extends beyond conversion and takes into account at least two other aspects that impact...

5 Reasons Pinterest Works and 4 Weaknesses That May Kill It

Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days (infographic below) is the kind of rocket ship acceleration...

Debunking the Myth of the One Perfect Page

Last October, I wrote about the importance of running targeted tests to discover what experiences resonate most with your key audience segments. The goal? To deliver the right shopping experience (consisting of information, design, flow, and other elements) to...

Website Testing Wins: Does Paypal Pay Off?

If you've been looking into the value of offering Paypal as a payment option on your website, you're probably a bit confused. There's a lot of noise out there. Despite some recent surveys showing that 57% of people...

3 Insights From Holiday 2011 to Help You Master Omnichannel Success

The retail ecommerce sector enjoyed a banner holiday season, with year-over-year sales performance surpassing that of brick-and-mortar stores. In fact, year-over-year online sales also increased by nearly 20% for every holiday promotional event, including Black Friday, Cyber Monday...

Geotargeting to Support Omnichannel Relevance

Gathering metrics on your inbound traffic is the first stepping stone on the path to tailoring your marketing to fit your shoppers' needs. Until you integrate your analytics into your marketing process, all that data is just a...

Orangevsblue
Website Testing Wins: Orange or Blue?

There’s been a lot of talk about how orange buttons increase conversion. Orange buttons were said to increase conversion by 32% in one case study and big orange buttons have been said to boost conversion in blog post...

Testing Success Is Sweet at Godiva

Chocolate sells itself, right, especially when it's Godiva's high-end confections? While that might be true for me, Godiva (a Monetate client) makes the most of all its website traffic by testing a variety of elements to find the...

Ecommerce Is Not Your Most Important Channel

Walk the floor of any retail trade show. Sit in on any panel session. There’s a conversation happening that’s as commonplace as it is cliché: “Ecommerce is the future of all commerce.” To be sure, consumers are...

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