Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

6 Ways to Drive More Conversions From Tablet Traffic

With Forrester Research forecasting that one third of US adults will own a tablet by 2015, Monetate teamed up with Retail Online Integration to put on a webinar last Tuesday to help ecommerce firms get a handle on...

3 Ways Your Testing Solution Should Protect You

If you've ever shopped for a new vehicle, you've made a mental list of the features that most interest you. Is it red? A two-door? And does it have the 19" alloy wheels?What's great about these lists is...

6 Ways to Solve the Tablet Problem

Tablets are taking over ecommerce, but is your website still stuck in the pre-tablet era? If your site is woefully lacking a tablet-friendly experience, here are six ways to fix that and solve the "tablet problem" once and...

The 10 Best Tablet-Friendly Website Experiences of 2011

2011 could easily be crowned "The Year of the Tablet." This year, we've watched tablet ecommerce come into its own. Tablets have redefined how consumers interact with their favorite brands, and have gained the ire of those CMOs...

Website Testing Wins: Try Different Testimonials

Customer testimonials inspire confidence and strengthen loyalty. Ecommerce websites can use them to "counter major buying objections, add customer credibility to benefit statements, and launch the 'band wagon effect' (people like to jump on the band wagon with...

Tis the Season to Disagree Over What to Call the Season

Given the level of debate that surrounds the use of “Merry Christmas” versus “Happy Holidays,” online retailers probably have an easier time deciding which products to put on sale at this time of the year than what greeting...

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