Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

10 Product Badging Best Practices Cover
Product Badging: A Simple Way to Do Smart Merchandising

Product badging, or placing “virtual stickers” on select product images on your website, is the modern version of what shopkeepers have been doing one-on-one with customers for centuries: calling attention to product features and benefits, as well as...

Website Optimization Pain Point #4: Redesign Woes

According to a survey of merchants conducted by the e-tailing group, most firms decide to re-platform because they outgrow their existing ecommerce platform or the functionality of their current setup is inadequate for their needs. Sounds familiar, right...

Website Testing Wins: Predictive Search Is Predictively Positive

Thanks to Google, many consumers are familiar with predictive search.By providing suggestions that drop down from the search bar, predictive search technology helps consumers find what they’re looking for more quickly and can alert them to items that...

Using Weather-Based Targeting to Drive Increased Sales

Today's dreary weather in Philadelphia got us thinking about how online retailers can use weather-based targeting to drive increased sales. Here are some ideas: a geotargeted banner ad that offers a price discount on raincoats; badging that draws...

Publishers Challenge Retailers in Ecommerce

I spent two decades working for business and consumer media brands, witnessing first hand their desperate desire to reinvent themselves. So when I listened back in March to Esquire's editor-in-chief David Granger describe his magazine's new venture into...

Experience the future of ecommerce personalization

Book your personalized demo today.