Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Website Testing Wins: Does Paypal Pay Off?

If you've been looking into the value of offering Paypal as a payment option on your website, you're probably a bit confused. There's a lot of noise out there. Despite some recent surveys showing that 57% of people...

3 Insights From Holiday 2011 to Help You Master Omnichannel Success

The retail ecommerce sector enjoyed a banner holiday season, with year-over-year sales performance surpassing that of brick-and-mortar stores. In fact, year-over-year online sales also increased by nearly 20% for every holiday promotional event, including Black Friday, Cyber Monday...

Geotargeting to Support Omnichannel Relevance

Gathering metrics on your inbound traffic is the first stepping stone on the path to tailoring your marketing to fit your shoppers' needs. Until you integrate your analytics into your marketing process, all that data is just a...

Orangevsblue
Website Testing Wins: Orange or Blue?

There’s been a lot of talk about how orange buttons increase conversion. Orange buttons were said to increase conversion by 32% in one case study and big orange buttons have been said to boost conversion in blog post...

Testing Success Is Sweet at Godiva

Chocolate sells itself, right, especially when it's Godiva's high-end confections? While that might be true for me, Godiva (a Monetate client) makes the most of all its website traffic by testing a variety of elements to find the...

Ecommerce Is Not Your Most Important Channel

Walk the floor of any retail trade show. Sit in on any panel session. There’s a conversation happening that’s as commonplace as it is cliché: “Ecommerce is the future of all commerce.” To be sure, consumers are spending...

Website Testing Wins: Product Badging Wins Again

Time and again, badging proves to be a must-have for retailers looking to differentiate products on their websites. We've told you about the $3.2 million JPEG and the value of branded product badges.And now we've got a few...

84 Ecommerce Predictions for 2012

Want to see what the coming year has in store—or more appropriately, online—for you? Then behold the future-telling shared by ecommerce colleagues who are in a position to foresee the trends. These prognostications we gathered aren't just pie-in-the-sky...

New Rules from NRF 2012, Part 2: First Look Track Recap

The third day of the National Retail Federation’s (NRF) 101st Annual Convention & Expo, known as Retail’s BIG Show, continued to deliver informative content that many retailers could go home and put into action.I was eager to sit...

New Rules from NRF 2012: Innovate or Perish

The first retail show of the year is off and running. The National Retail Federation's (NRF) 101st Annual Convention & Expo, known as Retail's BIG Show, features three days of non-stop learning about "retail's new rules"—or the ever-present...

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