Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Valentine’s Day Progressively Goes Digital

Valentine’s Day has special meaning for me. Not only because I have been lucky enough to be with my valentine for 30 years, but it reminds me of my many years in the retail flower business at 1-800-FLOWERS...

3 Top Website Optimization Strategies From Holiday 2011

With the retail ecommerce sector ringing up a banner holiday season in 2011, we wanted to know just which website optimization strategies contributed the most to this success.Enter Nathan Richter, Monetate’s Strategic Services Director, who dug through the data...

Turbocharging Your Paid Search Program, Part 3

The third and final installment in the “Turbocharging Your Paid Search” series focuses on objection handling. Of the tactics I mentioned yesterday, you’re most likely to encounter stiff resistance to my recommendation that you pause keywords whose Quality...

Turbocharging Your Paid Search Program, Part 2

Yesterday, I wrote about the two primary reasons why your paid search program performs below expectations. If you’re also spending at a ratio of 92:1 to attract search traffic versus convert it, read on for the two off-...

Turbocharging Your Paid Search Program, Part 1

On average, companies pay out 92 times as much attracting website traffic as they do trying to convert it, according to Econsultancy. And having spent more than five years helping companies manage and optimize their paid search programs, I can...

Website Testing Wins: Light the Way for Email Acquisition

Enticing website visitors to join your email list is usually not not so much about deftness or luck, but about having the patience of a boulder. Sure, on a long enough timeline—while following best practices related to permission and...

What is Social Commerce?

Social commerce means much more than having a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. It extends beyond conversion and takes into account at least two other aspects that impact...

5 Reasons Pinterest Works and 4 Weaknesses That May Kill It

Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days (infographic below) is the kind of rocket ship acceleration...

Debunking the Myth of the One Perfect Page

Last October, I wrote about the importance of running targeted tests to discover what experiences resonate most with your key audience segments. The goal? To deliver the right shopping experience (consisting of information, design, flow, and other elements) to...

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