Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Website Testing Wins: Try Different Testimonials

Customer testimonials inspire confidence and strengthen loyalty. Ecommerce websites can use them to "counter major buying objections, add customer credibility to benefit statements, and launch the 'band wagon effect' (people like to jump on the band wagon with...

Tis the Season to Disagree Over What to Call the Season

Given the level of debate that surrounds the use of “Merry Christmas” versus “Happy Holidays,” online retailers probably have an easier time deciding which products to put on sale at this time of the year than what greeting...

kSheplers Blazes Digital Trails in Online Marketing

America has a deep and rich history of rewarding trendsetters and innovators; the trailblazers are the ones who forged new ground and made way for the rest. In that regard, it seems only fitting that we celebrate Sheplers...

Top 10 Online Retail Infographics of 2011

At Monetate, we routinely produce infographics in an effort to provide our clients and readers with an easy way to understand important—but sometimes complex—topics in retail ecommerce.As we approached the end of the year, we scoured the Web...

Website Testing Wins: Scarcity Sells… for a Limited Time

If people think they have a limited window in which to take advantage of a particular offer, they are more likely to make an impulsive purchase immediately. That's the theory behind the marketing strategy known as "scarcity."So, let's...

Geotargeting: Getting Local to Boost Sales and Customer Loyalty

Geotargeting is the practice of changing your website content based on each visitor’s identified geolocation, including country, state, city, ZIP code, shipping zone, IP address and more. By localizing your copy, graphics, offers and other ecommerce features on...

Should Online Retailers Take on Publishers?

A few weeks ago, I wrote a post about the convergence of retail and publishing and how media brands are hoping to replace lost advertising revenue by getting in on some ecommerce action. So when you see established...

3 Merchandising Tips to Drive Conversions with Video

When you land a visitor on a product page, what’s your primary goal for them? If you’re like most retailers, you want them to make a purchase. But not all visitors make our job easy by immediately clicking...

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