Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Orangevsblue
Website Testing Wins: Orange or Blue?

There’s been a lot of talk about how orange buttons increase conversion. Orange buttons were said to increase conversion by 32% in one case study and big orange buttons have been said to boost conversion in blog post...

Testing Success Is Sweet at Godiva

Chocolate sells itself, right, especially when it's Godiva's high-end confections? While that might be true for me, Godiva (a Monetate client) makes the most of all its website traffic by testing a variety of elements to find the...

Ecommerce Is Not Your Most Important Channel

Walk the floor of any retail trade show. Sit in on any panel session. There’s a conversation happening that’s as commonplace as it is cliché: “Ecommerce is the future of all commerce.” To be sure, consumers are spending...

Website Testing Wins: Product Badging Wins Again

Time and again, badging proves to be a must-have for retailers looking to differentiate products on their websites. We've told you about the $3.2 million JPEG and the value of branded product badges.And now we've got a few...

84 Ecommerce Predictions for 2012

Want to see what the coming year has in store—or more appropriately, online—for you? Then behold the future-telling shared by ecommerce colleagues who are in a position to foresee the trends. These prognostications we gathered aren't just pie-in-the-sky...

New Rules from NRF 2012, Part 2: First Look Track Recap

The third day of the National Retail Federation’s (NRF) 101st Annual Convention & Expo, known as Retail’s BIG Show, continued to deliver informative content that many retailers could go home and put into action.I was eager to sit...

New Rules from NRF 2012: Innovate or Perish

The first retail show of the year is off and running. The National Retail Federation's (NRF) 101st Annual Convention & Expo, known as Retail's BIG Show, features three days of non-stop learning about "retail's new rules"—or the ever-present...

6 Ways to Drive More Conversions From Tablet Traffic

With Forrester Research forecasting that one third of US adults will own a tablet by 2015, Monetate teamed up with Retail Online Integration to put on a webinar last Tuesday to help ecommerce firms get a handle on...

3 Ways Your Testing Solution Should Protect You

If you've ever shopped for a new vehicle, you've made a mental list of the features that most interest you. Is it red? A two-door? And does it have the 19" alloy wheels?What's great about these lists is...

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