Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Turbocharging Your Paid Search Program, Part 2

Yesterday, I wrote about the two primary reasons why your paid search program performs below expectations. If you’re also spending at a ratio of 92:1 to attract search traffic versus convert it, read on for the two off-...

Turbocharging Your Paid Search Program, Part 1

On average, companies pay out 92 times as much attracting website traffic as they do trying to convert it, according to Econsultancy. And having spent more than five years helping companies manage and optimize their paid search programs, I can...

Website Testing Wins: Light the Way for Email Acquisition

Enticing website visitors to join your email list is usually not not so much about deftness or luck, but about having the patience of a boulder. Sure, on a long enough timeline—while following best practices related to permission and...

What is Social Commerce?

Social commerce means much more than having a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. It extends beyond conversion and takes into account at least two other aspects that impact...

5 Reasons Pinterest Works and 4 Weaknesses That May Kill It

Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days (infographic below) is the kind of rocket ship acceleration...

Debunking the Myth of the One Perfect Page

Last October, I wrote about the importance of running targeted tests to discover what experiences resonate most with your key audience segments. The goal? To deliver the right shopping experience (consisting of information, design, flow, and other elements) to...

Website Testing Wins: Does Paypal Pay Off?

If you've been looking into the value of offering Paypal as a payment option on your website, you're probably a bit confused. There's a lot of noise out there. Despite some recent surveys showing that 57% of people...

3 Insights From Holiday 2011 to Help You Master Omnichannel Success

The retail ecommerce sector enjoyed a banner holiday season, with year-over-year sales performance surpassing that of brick-and-mortar stores. In fact, year-over-year online sales also increased by nearly 20% for every holiday promotional event, including Black Friday, Cyber Monday...

Geotargeting to Support Omnichannel Relevance

Gathering metrics on your inbound traffic is the first stepping stone on the path to tailoring your marketing to fit your shoppers' needs. Until you integrate your analytics into your marketing process, all that data is just a...

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