Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Selling Website Testing to Your C-Suite and IT

The hardest part of the business isn’t always the business—it’s sometimes navigating the labyrinthian depths of office politics. As such, marketers can run into a brick wall of opposition when trying to win support for conducting website testing...

Social Networks Are Eating the World

Two highlights of the Inbound Marketing Summit in New York were keynotes on the first day from Barry Libert and Chris Brogan. Libert, founder of Open Matters, a technology investor and strategic advisory firm, and author of "Social Power,"...

Your Website Test Failed. Now What?

In website testing, there's no such thing as a bad idea. But while trial and error is an important part of learning what works best for your visitors, the reality is that marketers want each and every test...

Website Testing Wins: What a Word Is Worth

“Good words are worth much, and cost little.”Those are the thoughts of 17th Century Welsh poet George Herbert, and undoubtedly the thoughts of our client for this week's installment of Website Testing Wins.While Herbert was probably talking about...

Tafford Finds the Cure for Conversion Woes

Tafford Uniforms is a specialty clothier that asks the question: why can’t medical practitioners be fashionistas? It is a simple query that has propelled Tafford to become the largest source for scrubs and medical uniforms since the company’s...

Website Testing Wins: A Banner Response From Search Traffic

Last week, my colleague Adam Figueira explained the need to better coordinate pay-per-click advertising with website optimization efforts to turbocharge paid search results, not to mention conversion.A good example of how to drive KPIs by thinking beyond the...

Valentine’s Day Progressively Goes Digital

Valentine’s Day has special meaning for me. Not only because I have been lucky enough to be with my valentine for 30 years, but it reminds me of my many years in the retail flower business at 1-800-FLOWERS...

3 Top Website Optimization Strategies From Holiday 2011

With the retail ecommerce sector ringing up a banner holiday season in 2011, we wanted to know just which website optimization strategies contributed the most to this success.Enter Nathan Richter, Monetate’s Strategic Services Director, who dug through the data...

Turbocharging Your Paid Search Program, Part 3

The third and final installment in the “Turbocharging Your Paid Search” series focuses on objection handling. Of the tactics I mentioned yesterday, you’re most likely to encounter stiff resistance to my recommendation that you pause keywords whose Quality...

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