Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

4 Ways to Leverage Social Login

At a high level, as digital strategists and ecommerce professionals, we all have similar goals: Drive traffic to our websites. Convert/register anonymous visitors into known users. Gain intelligence about these users in order to offer a more compelling...

How to Develop a Sound Test Concept

It’s an all-too-common theme to get things right the first time around. In theory, it makes sense; not too many of us make it a goal to fail. However, when testing, it is failure that can often lead...

The Optimization Stall: Why You Need to Test

It's no surprise companies are constantly on the hunt to optimize their websites and improve conversions.But what is surprising is how many companies are attempting to optimize their websites without running tests—and how that lack of testing is...

Follow the Signal for Better Search Results

In a search marketing strategy, each of your channels is primarily geared toward a distinct goal with its own ROI: Organic search—to acquire customers by ranking high on the search results page for targeted, high-value phrases for as...

Supporting the Mobile-Enabled Shopper

With 7% of all web traffic coming from smartphones and tablets, according to a 2011 comScore report, it's more important than ever to make sure mobile visitors are getting what they need from your website. If that's not...

How's Your Homepage Treating You?

Recently, I've heard multiple clients express a desire to reevaluate their homepage design. To be clear, they weren't talking about changes of the standard and relatively fluid type—swapping out promo banners, updating messaging and content—but rather, altering the...

3 Key Principles of Display Retargeting

While you try to come up with ideas to lift that .4% average clickthrough rate (that's good, right?) from your display ads, you're probably also feeling pressure from the folks responsible for converting that traffic. Assuming by now that...

Start Your Carts!

A natural outgrowth of the continuing increase in ecommerce sales is a jump in abandoned shopping carts. With more people browsing and buying across mobile, tablet, and desktop devices, as well as getting comfortable with comparison shopping online...

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