Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Website Testing Wins: The Path of Least Resistance

While it might be a generally good practice to break down your checkout process so that even the most inexperienced online shoppers will understand how to navigate it, one marketer has found that offering too much help could...

Let's Get Social!

Hey y'all, Monetate will be in Austin, Texas next week, getting social at Bazaarvoice's annual Social Summit, one of the top social media marketing shows of the year.If you're going to be at the Summit too, why not...

Website Testing Wins: Selling the Sale

What is the one magical word that gets customers moving, a word that is as old as commerce itself? Sale!Of all the things you can optimize on your website, would you believe that the word “sale” could be fine-tuned...

3 Shipping Strategies to Test for Profitable Sales

Last week, market research firm ClickIQ detailed the rapidly changing interactions between consumers, brick-and-mortar stores, and the web. Specifically, we learn that the person blocking the aisle while typing furiously on their mobile device is likely deciding whether...

Announcing the Monetate Agility Summit!

Join us in the city of brotherly love (of marketing!) May 16-17 for the Monetate Agility Summit, our annual event that brings together the best minds in online business to network and learn the latest in website optimization...

Solve Your Customer Engagement Challenges

If you’re ready to separate digital marketing fact from hype, then join us at Forrester’s upcoming Marketing Leadership and Customer Intelligence Forums, taking place in Los Angeles on April 18-19, 2012.Co-located, so attendees can gain valuable insights from...

5 Tactics for Boosting Email Conversion Rate

Batch-and-blast email campaigns have never been a good idea when it comes to creating strong customer relationships. But now that the consumer is king, with unprecedented control over what marketing gets her attention, companies really have to step...

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