Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Follow the Signal for Better Search Results

In a search marketing strategy, each of your channels is primarily geared toward a distinct goal with its own ROI: Organic search—to acquire customers by ranking high on the search results page for targeted, high-value phrases for as...

Supporting the Mobile-Enabled Shopper

With 7% of all web traffic coming from smartphones and tablets, according to a 2011 comScore report, it's more important than ever to make sure mobile visitors are getting what they need from your website. If that's not...

How's Your Homepage Treating You?

Recently, I've heard multiple clients express a desire to reevaluate their homepage design. To be clear, they weren't talking about changes of the standard and relatively fluid type—swapping out promo banners, updating messaging and content—but rather, altering the...

3 Key Principles of Display Retargeting

While you try to come up with ideas to lift that .4% average clickthrough rate (that's good, right?) from your display ads, you're probably also feeling pressure from the folks responsible for converting that traffic. Assuming by now that...

Start Your Carts!

A natural outgrowth of the continuing increase in ecommerce sales is a jump in abandoned shopping carts. With more people browsing and buying across mobile, tablet, and desktop devices, as well as getting comfortable with comparison shopping online...

Don't Let a Replatform Stall Your Optimization Efforts

A replatform launch can be a beautiful thing. In your efforts to create a unique experience for your customers, you build a charming and innovative online presence that quickly becomes a locus of activity. Unfortunately, this dream sequence...

The 'Total Profits' of Website Testing

Let’s get one thing straight from the start: Your website testing tool should not be a cost; it should be a huge profit-generator. If you’re testing the right things, then the cost of your testing tool should be...

The Roller Coaster Ride of Statistical Significance

Last week, San Francisco blogger and entrepreneur Andrew Chen published an insightful article describing a phenomenon common to many industries and practices. Military strategists speak of it as "always being prepared to fight the last war." SEOs recount that "what...

3 Ways to Simplify Web Pages for Better Conversion

As a website manager, you are bombarded with requests to add elements to your site. More promotions. New and improved functionality. New ways of selling products. More marketing messages. Over time, your website can resemble a patchwork quilt...

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