Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Website Testing Wins: What a Word Is Worth

“Good words are worth much, and cost little.”Those are the thoughts of 17th Century Welsh poet George Herbert, and undoubtedly the thoughts of our client for this week's installment of Website Testing Wins.While Herbert was probably talking about...

Tafford Finds the Cure for Conversion Woes

Tafford Uniforms is a specialty clothier that asks the question: why can’t medical practitioners be fashionistas? It is a simple query that has propelled Tafford to become the largest source for scrubs and medical uniforms since the company’s...

Website Testing Wins: A Banner Response From Search Traffic

Last week, my colleague Adam Figueira explained the need to better coordinate pay-per-click advertising with website optimization efforts to turbocharge paid search results, not to mention conversion.A good example of how to drive KPIs by thinking beyond the...

Valentine’s Day Progressively Goes Digital

Valentine’s Day has special meaning for me. Not only because I have been lucky enough to be with my valentine for 30 years, but it reminds me of my many years in the retail flower business at 1-800-FLOWERS...

3 Top Website Optimization Strategies From Holiday 2011

With the retail ecommerce sector ringing up a banner holiday season in 2011, we wanted to know just which website optimization strategies contributed the most to this success.Enter Nathan Richter, Monetate’s Strategic Services Director, who dug through the data...

Turbocharging Your Paid Search Program, Part 3

The third and final installment in the “Turbocharging Your Paid Search” series focuses on objection handling. Of the tactics I mentioned yesterday, you’re most likely to encounter stiff resistance to my recommendation that you pause keywords whose Quality...

Turbocharging Your Paid Search Program, Part 2

Yesterday, I wrote about the two primary reasons why your paid search program performs below expectations. If you’re also spending at a ratio of 92:1 to attract search traffic versus convert it, read on for the two off-...

Turbocharging Your Paid Search Program, Part 1

On average, companies pay out 92 times as much attracting website traffic as they do trying to convert it, according to Econsultancy. And having spent more than five years helping companies manage and optimize their paid search programs, I can...

Website Testing Wins: Light the Way for Email Acquisition

Enticing website visitors to join your email list is usually not not so much about deftness or luck, but about having the patience of a boulder. Sure, on a long enough timeline—while following best practices related to permission and...

What is Social Commerce?

Social commerce means much more than having a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. It extends beyond conversion and takes into account at least two other aspects that impact...

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