Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Website Testing Wins: Selling the Sale

What is the one magical word that gets customers moving, a word that is as old as commerce itself? Sale!Of all the things you can optimize on your website, would you believe that the word “sale” could be fine-tuned...

3 Shipping Strategies to Test for Profitable Sales

Last week, market research firm ClickIQ detailed the rapidly changing interactions between consumers, brick-and-mortar stores, and the web. Specifically, we learn that the person blocking the aisle while typing furiously on their mobile device is likely deciding whether...

Announcing the Monetate Agility Summit!

Join us in the city of brotherly love (of marketing!) May 16-17 for the Monetate Agility Summit, our annual event that brings together the best minds in online business to network and learn the latest in website optimization...

Solve Your Customer Engagement Challenges

If you’re ready to separate digital marketing fact from hype, then join us at Forrester’s upcoming Marketing Leadership and Customer Intelligence Forums, taking place in Los Angeles on April 18-19, 2012.Co-located, so attendees can gain valuable insights from...

5 Tactics for Boosting Email Conversion Rate

Batch-and-blast email campaigns have never been a good idea when it comes to creating strong customer relationships. But now that the consumer is king, with unprecedented control over what marketing gets her attention, companies really have to step...

How to Create a Culture of Experimentation

"Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that's the way to answer them—not by arguments around a table. Go to the court of last resort—the buyers of your product."–Claude Hopkins...

Website Testing Wins: Time and Place Are Everything

We have all been caught at the wrong place at the wrong time. Coincidence has a humbling way of getting the best of even the most prepared.Luckily for a national specialty retailer, they have learned how to use...

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