Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

3 Key Principles of Display Retargeting

While you try to come up with ideas to lift that .4% average clickthrough rate (that's good, right?) from your display ads, you're probably also feeling pressure from the folks responsible for converting that traffic. Assuming by now that...

Start Your Carts!

A natural outgrowth of the continuing increase in ecommerce sales is a jump in abandoned shopping carts. With more people browsing and buying across mobile, tablet, and desktop devices, as well as getting comfortable with comparison shopping online...

Don't Let a Replatform Stall Your Optimization Efforts

A replatform launch can be a beautiful thing. In your efforts to create a unique experience for your customers, you build a charming and innovative online presence that quickly becomes a locus of activity. Unfortunately, this dream sequence...

The 'Total Profits' of Website Testing

Let’s get one thing straight from the start: Your website testing tool should not be a cost; it should be a huge profit-generator. If you’re testing the right things, then the cost of your testing tool should be...

The Roller Coaster Ride of Statistical Significance

Last week, San Francisco blogger and entrepreneur Andrew Chen published an insightful article describing a phenomenon common to many industries and practices. Military strategists speak of it as "always being prepared to fight the last war." SEOs recount that "what...

3 Ways to Simplify Web Pages for Better Conversion

As a website manager, you are bombarded with requests to add elements to your site. More promotions. New and improved functionality. New ways of selling products. More marketing messages. Over time, your website can resemble a patchwork quilt...

Website Testing Wins: The Path of Least Resistance

While it might be a generally good practice to break down your checkout process so that even the most inexperienced online shoppers will understand how to navigate it, one marketer has found that offering too much help could...

Let's Get Social!

Hey y'all, Monetate will be in Austin, Texas next week, getting social at Bazaarvoice's annual Social Summit, one of the top social media marketing shows of the year.If you're going to be at the Summit too, why not...

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