Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Create the Ultimate Customer Experience Now

If you want to discover new ways to provide the perfect customer experience across all channels, you’re in luck.Monetate is pleased to sponsor Forrester’s Customer Experience Forum in New York City on June 26-27, 2012, and we’d love...

IRCE 2012: Get Agile… or Get Left Behind

A recurring theme in many of the sessions that took place yesterday at IRCE 2012 was agility, in terms of both exceeding consumer expectations and continuously improving business operations in order to help your teams drive performance. Executives...

3 Pain Points of Product Recommendations and How to Cure Them

In my post yesterday, Put Product Recommendations in the Hands of Merchandisers, Not Machines, I talked about the importance of making sure a human element exists when implementing product recommendations on your website.Let's now look at three specific pain...

IRCE 2012: Build Better Customer Interactions

The first full day of sessions at the eighth annual Internet Retailer Conference & Exhibition (IRCE) urged online retailers to "rethink who their customers are" in order to build interactions that are both persuasive and profitable.To clinch the sale...

Make Way for the Triple Threat Touchpoint

For a bafflingly long time, the marketing industry has utilized the four-stage purchase journey (awareness, interest, desire, action—AIDA) of 1898. The four discrete stages a marketer was to engineer into a narrowing one-way street have maintained vestigial influence...

Traffic from Social Growing, But Not Converting

Before you read any further, go check your inbound referral traffic reports. Surprised to see how much website traffic is coming from social networks? Even if you've been on top of this trend, the speed at which traffic...

6 Critical Steps to Take Before Replatforming

Say the word “replatform” in front of most ecommerce experts, and they’ll probably grimace. There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a...

Stop the Website Optimization Blank Face Effect

Picture it: You’re in a meeting, explaining why volume of website hits is not a metric that means much to the health of the online business. You’re talking about the number of objects requested from a web server...

Godiva Finds New Ways to Wow Web Visitors

When it was first discovered more than 2000 years ago, chocolate wasn’t so sweet. Instead of adding sugar and butter to create a dessert, the Mayans mixed cacao bean paste with water and chile peppers to make a...

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