The latest news, strategies, and tactics from the world of ecommerce.
Getting the right product in front of the right visitor at the right time isn’t easy. If it was, every visitor would convert on their first visit to your website.A key challenge to online merchandising? Instead of the...
It's a common scenario: You're out shopping and want to compare prices. You're driving and see a billboard for a new store downtown. You're stuck in the middle of nowhere and need the phone number for a local...
Checkout is a delicate point in the online shopping process. Online retailers work hard to present the right combination of information and functionality at this stage to maximize the value of a sale, without introducing any unnecessary details...
At the Forrester Customer Experience Forum in New York City on Tuesday, Ron Rogowski, Forrester’s Vice President, Principal Analyst for Customer Experience Professionals, spoke about what he called website “contextualization.” Whether you refer to it as personalization, customization...
There’s always a lot of talk about the product recommendations made by companies like Netflix and Amazon. Some say those personalized product recommendations, based on users’ past behaviors, drive double-digit revenue for both companies. Others find the products...
An article in Sunday’s New York Times posed an interesting question that comes up often: Is using information that you know about an online customer to personalize their experience on your website helpful or intrusive? As more ecommerce...
As early as elementary school, students are imbued with the rules of arithmetic, and a central concept is the Order of Operations for equations that involve addition, subtraction, multiplication, and/or division. If you remember PEMDAS (BEDMAS or BIDMAS for...
Okay, stay with me for this one. With a series title like “Website Testing Wins,” I realize you expect each installment to showcase a test that came out on top. The last thing you'd think I'd write about...
Although catch phrases like “doing more with less” or having the “right product at the right time for the right person” can be viewed as cliché, they have very powerful meanings.Both concepts trace their origins back to the...
Simply put, most companies can’t merchandise every single product they have manually. Curating products for recommendations by hand when you’ve got 10,000 products, for example, is likely a waste of time and money.But relying on algorithms alone to...
