Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Lean Manufacturing for Website Optimization

Although catch phrases like “doing more with less” or having the “right product at the right time for the right person” can be viewed as cliché, they have very powerful meanings.Both concepts trace their origins back to the...

Art vs. Science of Upselling and Downselling

Simply put, most companies can’t merchandise every single product they have manually. Curating products for recommendations by hand when you’ve got 10,000 products, for example, is likely a waste of time and money.But relying on algorithms alone to...

4 Steps for Simplifying the 'Big Data' Challenge

You can’t miss the buzz about Big Data—massive quantities of valuable  information that can be hard to analyze and act on—and how ecommerce companies can use it to deliver more relevant customer experiences in real time. Most companies...

Flash Sales, Deals of the Day... Is Gamification Next?

Earlier this year, I questioned the definition of social commerce. In my opinion, social commerce means much more than conversions and sales. If you continue to believe that social commerce is just an order placed on a Facebook Store...

Merchandising Matters: Landing Pages and Entry Pages

When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant information—such as product recommendations—on checkout pages tends...

RIP: The Over-Optimized Homepage, Age 15

The Over-Optimized Homepage, whose existence had long marked the center of the universe, died today after a long battle with relevance. It was 15 years old.Monetate's Strategic Services Director, Nathan Richter, confirmed the news at 7:39 a.m."The health...

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