The latest news, strategies, and tactics from the world of ecommerce.
As early as elementary school, students are imbued with the rules of arithmetic, and a central concept is the Order of Operations for equations that involve addition, subtraction, multiplication, and/or division. If you remember PEMDAS (BEDMAS or BIDMAS for...
Okay, stay with me for this one. With a series title like “Website Testing Wins,” I realize you expect each installment to showcase a test that came out on top. The last thing you'd think I'd write about...
Although catch phrases like “doing more with less” or having the “right product at the right time for the right person” can be viewed as cliché, they have very powerful meanings.Both concepts trace their origins back to the...
Simply put, most companies can’t merchandise every single product they have manually. Curating products for recommendations by hand when you’ve got 10,000 products, for example, is likely a waste of time and money.But relying on algorithms alone to...
There’s a lot to be excited about at Monetate headquarters recently. We’ve just hired our 100th employee, we hosted our first Content Strategy Philly Meet-Up, and our engineers spent two days coding like maniacs for Monetate’s first Hack...
As much as we love sharing the incredible wins our clients score with their website testing programs—successes that can help you improve your testing efforts—every once in a while it's nice to show that we walk the walk...
You can’t miss the buzz about Big Data—massive quantities of valuable information that can be hard to analyze and act on—and how ecommerce companies can use it to deliver more relevant customer experiences in real time. Most companies...
Earlier this year, I questioned the definition of social commerce. In my opinion, social commerce means much more than conversions and sales. If you continue to believe that social commerce is just an order placed on a Facebook Store...
When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant information—such as product recommendations—on checkout pages tends...
The Over-Optimized Homepage, whose existence had long marked the center of the universe, died today after a long battle with relevance. It was 15 years old.Monetate's Strategic Services Director, Nathan Richter, confirmed the news at 7:39 a.m."The health...
