The latest news, strategies, and tactics from the world of ecommerce.
Product recommendations have become an essential part of nearly any ecommerce website, yet they are still the cause of growth pains for many online retailers. They can be hard to deploy and can sometimes be hard to judge...
For a bafflingly long time, the marketing industry has utilized the four-stage purchase journey (awareness, interest, desire, action—AIDA) of 1898. The four discrete stages a marketer was to engineer into a narrowing one-way street have maintained vestigial influence...
Before you read any further, go check your inbound referral traffic reports. Surprised to see how much website traffic is coming from social networks? Even if you've been on top of this trend, the speed at which traffic...
Say the word “replatform” in front of most ecommerce experts, and they’ll probably grimace. There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a...
Picture it: You’re in a meeting, explaining why volume of website hits is not a metric that means much to the health of the online business. You’re talking about the number of objects requested from a web server...
When it was first discovered more than 2000 years ago, chocolate wasn’t so sweet. Instead of adding sugar and butter to create a dessert, the Mayans mixed cacao bean paste with water and chile peppers to make a...
As Bryan Eisenberg, marketing optimization expert, puts it: “There is no finish line in optimization. If you’re aiming to get to a point where you’re finished with website optimization, you’re missing the point. You never stop doing it...
For the past few days, we've been blogging about last week's Agility Summit to bring a little bit of our annual client gathering and marketing optimization think tank to you.One of the highlights of the event—technically, three of them—included...
In Seoul, South Korea, Tesco Homeplus helps time-starved customers shop for groceries without having to lug bags of produce and packaged goods home—or even go to the store. Instead, people use their mobile phones to scan barcodes and...
Yesterday, at Monetate’s 2012 Agility Summit, some of the biggest ecommerce companies in the world gathered to hear key insights from digital thought leaders, share ideas, and find out more about creating a flawless customer experience on the...