Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Driving Relevance Through Product Recommendation Endcaps

Walk the floor of any retail trade show, and you’ll hear merchandisers singing a familiar tune: “Many products don’t sell, but just as many customers don’t buy." That’s a hard pill to swallow when you’re tasked with moving inventory...

Tablet Isn't Mobile!

While the heat is on for websites to step up their mobile and tablet game, there's one thing being lost in the mix. Tablet isn't mobile, and implementing the same features to cover both bases means leaving money...

4 Ways to Leverage Social Login

At a high level, as digital strategists and ecommerce professionals, we all have similar goals: Drive traffic to our websites. Convert/register anonymous visitors into known users. Gain intelligence about these users in order to offer a more compelling...

How to Develop a Sound Test Concept

It’s an all-too-common theme to get things right the first time around. In theory, it makes sense; not too many of us make it a goal to fail. However, when testing, it is failure that can often lead...

The Optimization Stall: Why You Need to Test

It's no surprise companies are constantly on the hunt to optimize their websites and improve conversions.But what is surprising is how many companies are attempting to optimize their websites without running tests—and how that lack of testing is...

Follow the Signal for Better Search Results

In a search marketing strategy, each of your channels is primarily geared toward a distinct goal with its own ROI: Organic search—to acquire customers by ranking high on the search results page for targeted, high-value phrases for as...

Supporting the Mobile-Enabled Shopper

With 7% of all web traffic coming from smartphones and tablets, according to a 2011 comScore report, it's more important than ever to make sure mobile visitors are getting what they need from your website. If that's not...

How's Your Homepage Treating You?

Recently, I've heard multiple clients express a desire to reevaluate their homepage design. To be clear, they weren't talking about changes of the standard and relatively fluid type—swapping out promo banners, updating messaging and content—but rather, altering the...

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