Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

The 'Total Profits' of Website Testing

Let’s get one thing straight from the start: Your website testing tool should not be a cost; it should be a huge profit-generator. If you’re testing the right things, then the cost of your testing tool should be...

The Roller Coaster Ride of Statistical Significance

Last week, San Francisco blogger and entrepreneur Andrew Chen published an insightful article describing a phenomenon common to many industries and practices. Military strategists speak of it as "always being prepared to fight the last war." SEOs recount that "what...

3 Ways to Simplify Web Pages for Better Conversion

As a website manager, you are bombarded with requests to add elements to your site. More promotions. New and improved functionality. New ways of selling products. More marketing messages. Over time, your website can resemble a patchwork quilt...

Website Testing Wins: The Path of Least Resistance

While it might be a generally good practice to break down your checkout process so that even the most inexperienced online shoppers will understand how to navigate it, one marketer has found that offering too much help could...

Let's Get Social!

Hey y'all, Monetate will be in Austin, Texas next week, getting social at Bazaarvoice's annual Social Summit, one of the top social media marketing shows of the year.If you're going to be at the Summit too, why not...

Website Testing Wins: Selling the Sale

What is the one magical word that gets customers moving, a word that is as old as commerce itself? Sale!Of all the things you can optimize on your website, would you believe that the word “sale” could be fine-tuned...

3 Shipping Strategies to Test for Profitable Sales

Last week, market research firm ClickIQ detailed the rapidly changing interactions between consumers, brick-and-mortar stores, and the web. Specifically, we learn that the person blocking the aisle while typing furiously on their mobile device is likely deciding whether...

Announcing the Monetate Agility Summit!

Join us in the city of brotherly love (of marketing!) May 16-17 for the Monetate Agility Summit, our annual event that brings together the best minds in online business to network and learn the latest in website optimization...

Solve Your Customer Engagement Challenges

If you’re ready to separate digital marketing fact from hype, then join us at Forrester’s upcoming Marketing Leadership and Customer Intelligence Forums, taking place in Los Angeles on April 18-19, 2012.Co-located, so attendees can gain valuable insights from...

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