Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Make Way for the Triple Threat Touchpoint

For a bafflingly long time, the marketing industry has utilized the four-stage purchase journey (awareness, interest, desire, action—AIDA) of 1898. The four discrete stages a marketer was to engineer into a narrowing one-way street have maintained vestigial influence...

Traffic from Social Growing, But Not Converting

Before you read any further, go check your inbound referral traffic reports. Surprised to see how much website traffic is coming from social networks? Even if you've been on top of this trend, the speed at which traffic...

6 Critical Steps to Take Before Replatforming

Say the word “replatform” in front of most ecommerce experts, and they’ll probably grimace. There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a...

Stop the Website Optimization Blank Face Effect

Picture it: You’re in a meeting, explaining why volume of website hits is not a metric that means much to the health of the online business. You’re talking about the number of objects requested from a web server...

Godiva Finds New Ways to Wow Web Visitors

When it was first discovered more than 2000 years ago, chocolate wasn’t so sweet. Instead of adding sugar and butter to create a dessert, the Mayans mixed cacao bean paste with water and chile peppers to make a...

There’s No Finish Line in Website Optimization

As Bryan Eisenberg, marketing optimization expert, puts it: “There is no finish line in optimization. If you’re aiming to get to a point where you’re finished with website optimization, you’re missing the point. You never stop doing it...

3 Ways to Support Omnichannel Commerce

For the past few days, we've been blogging about last week's Agility Summit to bring a little bit of our annual client gathering and marketing optimization think tank to you.One of the highlights of the event—technically, three of them—included...

4 Keys to Transforming Your Business for Agile Commerce

In Seoul, South Korea, Tesco Homeplus helps time-starved customers shop for groceries without having to lug bags of produce and packaged goods home—or even go to the store. Instead, people use their mobile phones to scan barcodes and...

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