Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

6 Critical Steps to Take Before a Replatform

Say the word “replatform” in front of most ecommerce experts, and they’ll probably grimace.There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a lot...

Stop the Website Optimization Blank Face Effect

Picture it: You’re in a meeting, explaining why volume of website hits is not a metric that means much to the health of the online business. You’re talking about the number of objects requested from a web server...

Godiva Finds New Ways to Wow Web Visitors

When it was first discovered more than 2000 years ago, chocolate wasn’t so sweet. Instead of adding sugar and butter to create a dessert, the Mayans mixed cacao bean paste with water and chile peppers to make a...

There’s No Finish Line in Website Optimization

As Bryan Eisenberg, marketing optimization expert, puts it: “There is no finish line in optimization. If you’re aiming to get to a point where you’re finished with website optimization, you’re missing the point. You never stop doing it...

3 Ways to Support Omnichannel Commerce

For the past few days, we've been blogging about last week's Agility Summit to bring a little bit of our annual client gathering and marketing optimization think tank to you.One of the highlights of the event—technically, three of them—included...

4 Keys to Transforming Your Business for Agile Commerce

In Seoul, South Korea, Tesco Homeplus helps time-starved customers shop for groceries without having to lug bags of produce and packaged goods home—or even go to the store. Instead, people use their mobile phones to scan barcodes and...

The Best Tweets from #AgilitySummit

We're getting ready to share some of the amazing insights from this year's Agility Summit. Stay tuned for blog posts, videos, and much more!  In the meantime, we thought you might want to take a look at some...

Brooks Brothers Flexes Its Merchandising Muscle

Prolific French writer François-Marie Arouet (also known as Voltaire) once wrote that “Every man is the creature of the age in which he lives; very few are able to raise themselves above the ideas of the time.” While...

6 Ways to Win Over Mobile Visitors Now

"Your mobile visitor is both impatient and brutal."That's what Michael Ahearn, Vice President of Customer Development and Marketing at iLoop Mobile, had to say during Monetate's recent webinar, Create Conversion-Friendly Mobile Landing Pages.So how do we know the...

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