The latest news, strategies, and tactics from the world of ecommerce.
“The number one driver of conversion is matching your visitors’ intent when they get to your website,” says Tim Ash, CEO of website optimization consulting service SiteTuners. “Your job is to make the connection between the audience and...
You've heard the news—fewer people are shopping via their desktops these days. Specifically, between the first quarter of 2011 and the first quarter of 2012, the share of website visits from PCs dropped from 94% to 88%, while...
This year’s crowd of back-to-school shoppers isn’t approaching this sales season the same way they did last year. And that means neither should ecommerce businesses.That’s the word from PriceGrabber’s recent survey on 2012 spending this back-to-school season.“Nearly 80%...
Your website analytics can guide you toward the right tests to improve any number of business goals. In the case of ModCloth, an online retailer of vintage-inspired and retro clothing and decor, reports showed that traffic coming from...
Freshpair's main focus has always been discovering ways to provide an easy and personal shopping experience. And nothing is more personal than the products it sells: underwear.Offering everything from the basics to specialty lingerie, Freshpair strives to provide...
I’m an unabashed petrolhead. No, horsepower doesn’t impress me (torque is what wins races), but reading all about cars is my “candy store moment” and baseball park—all rolled into one. What I admire about car companies today is...
When it comes to payment options, we've definitely seen that offering visitors a variety of choices drives conversion. And earlier this year, one of our clients scored an increase in conversions along with a lower cart abandon rate...
By now, I hope you've had a chance to take a look at the EQ, a quarterly trends report that we launched a couple of weeks ago. The debut of the EQ received a lot of media and blog...
As we’ve posted before, social commerce goes beyond straight social media sales, and takes into account both customer service and social reach. Online retailers who focus on social commerce are expanding their reach—and improving visibility, conversions, and sales.Over...
Who can forget the days of back-to-school shopping? I could never resist opening up the Sunday morning paper to pull out the flyers and find the outfit that would be sure to impress my friends on the first...
