The latest news, strategies, and tactics from the world of ecommerce.
There’s a lot to be excited about at Monetate headquarters recently. We’ve just hired our 100th employee, we hosted our first Content Strategy Philly Meet-Up, and our engineers spent two days coding like maniacs for Monetate’s first Hack...
As much as we love sharing the incredible wins our clients score with their website testing programs—successes that can help you improve your testing efforts—every once in a while it's nice to show that we walk the walk...
You can’t miss the buzz about Big Data—massive quantities of valuable information that can be hard to analyze and act on—and how ecommerce companies can use it to deliver more relevant customer experiences in real time.Most companies understand...
Earlier this year, I questioned the definition of social commerce. In my opinion, social commerce means much more than conversions and sales. If you continue to believe that social commerce is just an order placed on a Facebook Store...
When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant information—such as product recommendations—on checkout pages tends...
The Over-Optimized Homepage, whose existence had long marked the center of the universe, died today after a long battle with relevance. It was 15 years old.Monetate's Strategic Services Director, Nathan Richter, confirmed the news at 7:39 a.m."The health...
If you want to discover new ways to provide the perfect customer experience across all channels, you’re in luck.Monetate is pleased to sponsor Forrester’s Customer Experience Forum in New York City on June 26-27, 2012, and we’d love...
A recurring theme in many of the sessions that took place yesterday at IRCE 2012 was agility, in terms of both exceeding consumer expectations and continuously improving business operations in order to help your teams drive performance.Executives from...
In my post yesterday, Put Product Recommendations in the Hands of Merchandisers, Not Machines, I talked about the importance of making sure a human element exists when implementing product recommendations on your website.Let's now look at three specific pain...
The first full day of sessions at the eighth annual Internet Retailer Conference & Exhibition (IRCE) urged online retailers to "rethink who their customers are" in order to build interactions that are both persuasive and profitable.To clinch the sale...