New Ecommerce Report Reveals Secrets of Tablet Shoppers and More
By now, I hope you've had a chance to take a look at the EQ, a quarterly trends report that we launched a couple of weeks ago. The debut of the EQ received a lot of media and blog...
Monetate Blog
The latest news, strategies, and tactics from the world of ecommerce.
Using Social Commerce to Drive Influence, Sales
As we’ve posted before, social commerce goes beyond straight social media sales, and takes into account both customer service and social reach. Online retailers who focus on social commerce are expanding their reach—and improving visibility, conversions, and sales.Over...
Study Up on How to Attract the Back-to-School Shopper
Who can forget the days of back-to-school shopping? I could never resist opening up the Sunday morning paper to pull out the flyers and find the outfit that would be sure to impress my friends on the first...
To Photoshop or Not to Photoshop?
Have you ever had a situation where your marketing team comes to you and asks for numerous creative assets that target multiple customers, so the website can be more relevant to its different visitors?Let's take, for example...
5 Ways to Take Merchandising to the Next Level
Getting the right product in front of the right visitor at the right time isn’t easy. If it was, every visitor would convert on their first visit to your website.A key challenge to online merchandising? Instead of the...
Making Your Mobile Website and Landing Pages Both Usable and Useful
It's a common scenario: You're out shopping and want to compare prices. You're driving and see a billboard for a new store downtown. You're stuck in the middle of nowhere and need the phone number for a local...
Website Testing Wins: Keep Their Eyes on the Goal
Checkout is a delicate point in the online shopping process. Online retailers work hard to present the right combination of information and functionality at this stage to maximize the value of a sale, without introducing any unnecessary details...
Be Relevant, Not Pushy
At the Forrester Customer Experience Forum in New York City on Tuesday, Ron Rogowski, Forrester’s Vice President, Principal Analyst for Customer Experience Professionals, spoke about what he called website “contextualization.” Whether you refer to it as personalization, customization...
Product Recommendations: Are Yours on the Mark?
There’s always a lot of talk about the product recommendations made by companies like Netflix and Amazon. Some say those personalized product recommendations, based on users’ past behaviors, drive double-digit revenue for both companies. Others find the products...
Website Personalization: How to Avoid the Creep Factor
An article in Sunday’s New York Times posed an interesting question that comes up often: Is using information that you know about an online customer to personalize their experience on your website helpful or intrusive? As more ecommerce...
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Recent Posts:
- If it’s Creepy it isn’t Personalization
- How Retail Personalization Optimizes the Customer Experience
- Cracking the Code on Customer Needs with Product Recommendations
- Intelligent Product Recommendations Drives Shopping Cart Revenue Lift for UK Fashion Retailer Joules
- The Data is In: AI Personalization Leads the Way
