The latest news, strategies, and tactics from the world of ecommerce.
Earlier this year, I questioned the definition of social commerce. In my opinion, social commerce means much more than conversions and sales. If you continue to believe that social commerce is just an order placed on a Facebook Store...
When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant information—such as product recommendations—on checkout pages tends...
The Over-Optimized Homepage, whose existence had long marked the center of the universe, died today after a long battle with relevance. It was 15 years old.Monetate's Strategic Services Director, Nathan Richter, confirmed the news at 7:39 a.m."The health...
If you want to discover new ways to provide the perfect customer experience across all channels, you’re in luck.Monetate is pleased to sponsor Forrester’s Customer Experience Forum in New York City on June 26-27, 2012, and we’d love...
A recurring theme in many of the sessions that took place yesterday at IRCE 2012 was agility, in terms of both exceeding consumer expectations and continuously improving business operations in order to help your teams drive performance. Executives...
In my post yesterday, Put Product Recommendations in the Hands of Merchandisers, Not Machines, I talked about the importance of making sure a human element exists when implementing product recommendations on your website.Let's now look at three specific pain...
The first full day of sessions at the eighth annual Internet Retailer Conference & Exhibition (IRCE) urged online retailers to "rethink who their customers are" in order to build interactions that are both persuasive and profitable.To clinch the sale...
Product recommendations have become an essential part of nearly any ecommerce website, yet they are still the cause of growth pains for many online retailers. They can be hard to deploy and can sometimes be hard to judge...
For a bafflingly long time, the marketing industry has utilized the four-stage purchase journey (awareness, interest, desire, action—AIDA) of 1898. The four discrete stages a marketer was to engineer into a narrowing one-way street have maintained vestigial influence...
Before you read any further, go check your inbound referral traffic reports. Surprised to see how much website traffic is coming from social networks? Even if you've been on top of this trend, the speed at which traffic...
