Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Using Social Commerce to Drive Influence, Sales

As we’ve posted before, social commerce goes beyond straight social media sales, and takes into account both customer service and social reach. Online retailers who focus on social commerce are expanding their reach—and improving visibility, conversions, and sales.Over...

To Photoshop or Not to Photoshop?

Have you ever had a situation where your marketing team comes to you and asks for numerous creative assets that target multiple customers, so the website can be more relevant to its different visitors?Let's take, for example...

5 Ways to Take Merchandising to the Next Level

Getting the right product in front of the right visitor at the right time isn’t easy. If it was, every visitor would convert on their first visit to your website.A key challenge to online merchandising? Instead of the...

Website Testing Wins: Keep Their Eyes on the Goal

Checkout is a delicate point in the online shopping process. Online retailers work hard to present the right combination of information and functionality at this stage to maximize the value of a sale, without introducing any unnecessary details...

Be Relevant, Not Pushy

At the Forrester Customer Experience Forum in New York City on Tuesday, Ron Rogowski, Forrester’s Vice President, Principal Analyst for Customer Experience Professionals, spoke about what he called website “contextualization.” Whether you refer to it as personalization, customization...

Product Recommendations: Are Yours on the Mark?

There’s always a lot of talk about the product recommendations made by companies like Netflix and Amazon. Some say those personalized product recommendations, based on users’ past behaviors, drive double-digit revenue for both companies. Others find the products...

Personalization Word Cloud
Website Personalization: How to Avoid the Creep Factor

An article in Sunday’s New York Times posed an interesting question that comes up often: Is using information that you know about an online customer to personalize their experience on your website helpful or intrusive? As more ecommerce...

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