Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Flash Sales, Deals of the Day... Is Gamification Next?

Earlier this year, I questioned the definition of social commerce. In my opinion, social commerce means much more than conversions and sales. If you continue to believe that social commerce is just an order placed on a Facebook Store...

Merchandising Matters: Landing Pages and Entry Pages

When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant information—such as product recommendations—on checkout pages tends...

RIP: The Over-Optimized Homepage, Age 15

The Over-Optimized Homepage, whose existence had long marked the center of the universe, died today after a long battle with relevance. It was 15 years old.Monetate's Strategic Services Director, Nathan Richter, confirmed the news at 7:39 a.m."The health...

Create the Ultimate Customer Experience Now

If you want to discover new ways to provide the perfect customer experience across all channels, you’re in luck.Monetate is pleased to sponsor Forrester’s Customer Experience Forum in New York City on June 26-27, 2012, and we’d love...

IRCE 2012: Get Agile… or Get Left Behind

A recurring theme in many of the sessions that took place yesterday at IRCE 2012 was agility, in terms of both exceeding consumer expectations and continuously improving business operations in order to help your teams drive performance.Executives from...

3 Pain Points of Product Recommendations and How to Cure Them

In my post yesterday, Put Product Recommendations in the Hands of Merchandisers, Not Machines, I talked about the importance of making sure a human element exists when implementing product recommendations on your website.Let's now look at three specific pain...

IRCE 2012: Build Better Customer Interactions

The first full day of sessions at the eighth annual Internet Retailer Conference & Exhibition (IRCE) urged online retailers to "rethink who their customers are" in order to build interactions that are both persuasive and profitable.To clinch the sale...

Make Way for the Triple Threat Touchpoint

For a bafflingly long time, the marketing industry has utilized the four-stage purchase journey (awareness, interest, desire, action—AIDA) of 1898. The four discrete stages a marketer was to engineer into a narrowing one-way street have maintained vestigial influence...

Traffic from Social Growing, But Not Converting

Before you read any further, go check your inbound referral traffic reports. Surprised to see how much website traffic is coming from social networks? Even if you've been on top of this trend, the speed at which traffic...

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