Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Be Relevant, Not Pushy

At the Forrester Customer Experience Forum in New York City on Tuesday, Ron Rogowski, Forrester’s Vice President, Principal Analyst for Customer Experience Professionals, spoke about what he called website “contextualization.” Whether you refer to it as personalization, customization...

Product Recommendations: Are Yours on the Mark?

There’s always a lot of talk about the product recommendations made by companies like Netflix and Amazon.Some say those personalized product recommendations, based on users’ past behaviors, drive double-digit revenue for both companies. Others find the products recommended...

Personalization Word Cloud
Website Personalization: How to Avoid the Creep Factor

An article in Sunday’s New York Times posed an interesting question that comes up often: Is using information that you know about an online customer to personalize their experience on your website helpful or intrusive? As more ecommerce...

Lean Manufacturing for Website Optimization

Although catch phrases like “doing more with less” or having the “right product at the right time for the right person” can be viewed as cliché, they have very powerful meanings.Both concepts trace their origins back to the...

Art vs. Science of Upselling and Downselling

Simply put, most companies can’t merchandise every single product they have manually. Curating products for recommendations by hand when you’ve got 10,000 products, for example, is likely a waste of time and money.But relying on algorithms alone to...

4 Steps for Simplifying the 'Big Data' Challenge

You can’t miss the buzz about Big Data—massive quantities of valuable  information that can be hard to analyze and act on—and how ecommerce companies can use it to deliver more relevant customer experiences in real time.Most companies understand...

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