Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Test Your Way Into Responsive Design

You've heard the news—fewer people are shopping via their desktops these days. Specifically, between the first quarter of 2011 and the first quarter of 2012, the share of website visits from PCs dropped from 94% to 88%, while...

PriceGrabber Finds 80% Will Buy School Supplies Online

This year’s crowd of back-to-school shoppers isn’t approaching this sales season the same way they did last year. And that means neither should ecommerce businesses.That’s the word from PriceGrabber’s recent survey on 2012 spending this back-to-school season.“Nearly 80%...

Website Testing Wins: A Global Approach for Global Success

Your website analytics can guide you toward the right tests to improve any number of business goals. In the case of ModCloth, an online retailer of vintage-inspired and retro clothing and decor, reports showed that traffic coming from...

Freshpair Shows a Flair for Website Testing

Freshpair's main focus has always been discovering ways to provide an easy and personal shopping experience. And nothing is more personal than the products it sells: underwear.Offering everything from the basics to specialty lingerie, Freshpair strives to provide...

The Unsexy Side of Website Optimization

I’m an unabashed petrolhead. No, horsepower doesn’t impress me (torque is what wins races), but reading all about cars is my “candy store moment” and baseball park—all rolled into one.What I admire about car companies today is that...

Website Testing Wins: The Option to Pay Later Converts Now

When it comes to payment options, we've definitely seen that offering visitors a variety of choices drives conversion. And earlier this year, one of our clients scored an increase in conversions along with a lower cart abandon rate...

Using Social Commerce to Drive Influence, Sales

As we’ve posted before, social commerce goes beyond straight social media sales, and takes into account both customer service and social reach. Online retailers who focus on social commerce are expanding their reach—and improving visibility, conversions, and sales.Over...

To Photoshop or Not to Photoshop?

Have you ever had a situation where your marketing team comes to you and asks for numerous creative assets that target multiple customers, so the website can be more relevant to its different visitors?Let's take, for example, that...

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