Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Freshpair Shows a Flair for Website Testing

Freshpair's main focus has always been discovering ways to provide an easy and personal shopping experience. And nothing is more personal than the products it sells: underwear.Offering everything from the basics to specialty lingerie, Freshpair strives to provide...

The Unsexy Side of Website Optimization

I’m an unabashed petrolhead. No, horsepower doesn’t impress me (torque is what wins races), but reading all about cars is my “candy store moment” and baseball park—all rolled into one.What I admire about car companies today is that...

Website Testing Wins: The Option to Pay Later Converts Now

When it comes to payment options, we've definitely seen that offering visitors a variety of choices drives conversion. And earlier this year, one of our clients scored an increase in conversions along with a lower cart abandon rate...

Using Social Commerce to Drive Influence, Sales

As we’ve posted before, social commerce goes beyond straight social media sales, and takes into account both customer service and social reach. Online retailers who focus on social commerce are expanding their reach—and improving visibility, conversions, and sales.Over...

To Photoshop or Not to Photoshop?

Have you ever had a situation where your marketing team comes to you and asks for numerous creative assets that target multiple customers, so the website can be more relevant to its different visitors?Let's take, for example, that...

5 Ways to Take Merchandising to the Next Level

Getting the right product in front of the right visitor at the right time isn’t easy. If it was, every visitor would convert on their first visit to your website.A key challenge to online merchandising? Instead of the...

Website Testing Wins: Keep Their Eyes on the Goal

Checkout is a delicate point in the online shopping process. Online retailers work hard to present the right combination of information and functionality at this stage to maximize the value of a sale, without introducing any unnecessary details...

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