Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

New Rules for JavaScript Deployment

The expanded use of third-party JavaScript to show the right content, to the right website visitors, at the right time—not to mention, target and test this content's performance—has ushered in a new era of enhanced online customer experiences...

5 Major Trends You Must Address for Holiday 2012

What could be more encouraging than online sales as a percentage of total holiday sales nearly tripling since 2005, while the offline side remained almost flat? How about the growing influence of online channels on offline spending in...

Holiday Success Interview #3: WiderFunnel

The third installment in our Holiday Success series offers insider secrets from Chris Goward, Co-Founder and CEO of WiderFunnel Marketing Optimization. Here's his advice on how to make the most of holiday traffic to your website.[caption id="attachment_16812" align="alignright"...

Internet Explorer by Day, Safari by Night

Among the interesting research nuggets that Monetate uncovered in our most recent Ecommerce Quarterly (EQ) report was the revelation that Safari, not Chrome, is quickly approaching the venerable Internet Explorer when it comes to ecommerce market share. Even...

More High-Performance Badges to Test

Keeping my promise from earlier in the year to tell you about successful product badging efforts as they develop, I've rounded up some new A/B testing champions that have produced really nice gains.The first two wins, in particular...

Cart Tricks: Help Your Visitors Help Themselves (and Convert)

There’s no silver bullet for reducing shopping cart abandonment. As a result, online marketers who attack the issue from many angles yield the best results.One angle no ecommerce company should miss: Optimizing the cart to make sure your...

Holiday Success Interview #2: Brooks Bell

[caption id="attachment_16754" align="alignright" width="163"] Gregory Ng, Brooks Bell[/caption]For the second interview in our Holiday Success series (here's last week's Q&A with the e-tailing group), we caught up with Brooks Bell's Gregory Ng to gather his insider perspective on...

The Intrinsic Value of Customer Segmentation

In the very first blog post I wrote for Monetate, I talked about the “garbage in, garbage out” notion of computing programming. In other words, the value of what you get out is inextricably linked to the quality...

Website Testing Wins: Don't Forget the Finer Details

Not all website tests have to swing for the fences to stand a chance of having a positive impact on the bottom line.One of the first campaigns an online retailer conducted once it started working with Monetate was...

Holiday Success Interview #1: the e-tailing group

Every year, ecommerce companies look for ways to capitalize on the holiday shopping frenzy. So we asked some experts to weigh in on what trends are worth watching to help you make sure your 2012 holiday season is...

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