The latest news, strategies, and tactics from the world of ecommerce.
With interest building around the use of application programming interfaces (APIs) to, as Forrester Research's Brian Walker puts it, "open up the commerce platform," we turned to Elastic Path's Linda Bustos for the lowdown. As the director of...
Buttons are call-to-action devices, so copy testing is necessary to find the word or phrase that best motivates visitors to click. For example, an earlier Website Testing Wins looked at how a different approach to button copy convinced...
In the early days of the web, people loved the novelty of kicking around a website to discover what they wanted, whether it was information or a certain product.But times have changed and so has visitor behavior.Now, visitors...
Fact: if you’re an online apparel retailer, an “everything for everyone” experience isn’t going to help you hit top-line or bottom-line goals.Cowboy boots sell well in Texas, and navy pea coats are all the rage in Boston. So...
Yesterday, Digg relaunched its social news sharing website, naming the latest iteration of the site Digg Version 1. On the heels of the relaunch, Venture Beat called the Digg v1 design “cleaner and quicker than the previous version.”Digg...
In the first installment of Merchandising Matters, we explored several ideas to improve the merchandising power of your entry/landing pages and start the conversion process off strong. The next phase of the conversion funnel includes category pages and...
What could be a more powerful source of insight for cross-sells and upsells than your visitors' shopping cart contents? PetFoodDirect.com, an online marketer of pet supplies that specializes in pet nutrition, wanted to leverage the value of this...
“The number one driver of conversion is matching your visitors’ intent when they get to your website,” says Tim Ash, CEO of website optimization consulting service SiteTuners. “Your job is to make the connection between the audience and...
You've heard the news—fewer people are shopping via their desktops these days. Specifically, between the first quarter of 2011 and the first quarter of 2012, the share of website visits from PCs dropped from 94% to 88%, while...
This year’s crowd of back-to-school shoppers isn’t approaching this sales season the same way they did last year. And that means neither should ecommerce businesses.That’s the word from PriceGrabber’s recent survey on 2012 spending this back-to-school season.“Nearly 80%...