The latest news, strategies, and tactics from the world of ecommerce.
Fifty percent of marketers admit that they aren’t leveraging mobile despite it being the fastest-growing marketing channel, while others still aren’t sure how to effectively target website traffic from iPhones, Androids, and other smartphones. Those were two of...
Now that we've covered tactics for merchandising landing pages and entry pages, as well as category pages and listing pages, we've reached the stage of the conversion funnel where product detail pages play their part.Depending on how effectively...
As we continue on our quest to reduce abandoned shopping cart rates—last time, we talked about leveraging technology to keep checkout running smoothly—there’s one part of the process we haven’t hit yet: shopping cart features.Adding a few key...
Google recently unleashed “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior,” a 46-page report detailing consumers’ ever-increasing tendency to cycle between multiple devices to accomplish online tasks. While the video interviews are enjoyably awkward, the rest of the...
Amazon undeniably has set the standard for an online shopping experience that is quick, convenient, and price-conscious. Since many consumers will compare their experience shopping on your website against the online retail giant, you can't go wrong by...
[caption id="attachment_16896" align="alignright" width="170"] Nathan Richter[/caption]For the fifth and final interview in our Holiday Success series, we checked in with our Strategic Services Director, Nathan Richter, to find out some of the expert advice the Monetate services team...
I'm often asked two questions about Monetate's infographics. The first has to do with how we actually create them, while the other is about getting a copy of an infographic that can be printed and displayed for others...
What's the biggest conversion roadblock for every ecommerce firm? Time. At any moment during a visitor's trip to your website, their attention can be stolen away by a ringing doorbell, crying child, or buzzing phone.And if distractions put...
[caption id="attachment_15262" align="alignright" width="150"] Bryan Eisenberg[/caption]No roundup of advice on how to improve online conversion, sales, and customer experience this holiday season would be complete without the ecommerce stylings of Bryan Eisenberg. Partner at Eisenberg Brothers & Associates...
So far in the Cart Tricks series, we’ve covered how cart page distractions and confusion in the ecommerce checkout process contribute to visitors ditching their carts before converting. But there’s a really simple reason that often gets overlooked—and...
