The latest news, strategies, and tactics from the world of ecommerce.
Keeping my promise from earlier in the year to tell you about successful product badging efforts as they develop, I've rounded up some new A/B testing champions that have produced really nice gains.The first two wins, in particular...
There’s no silver bullet for reducing shopping cart abandonment. As a result, online marketers who attack the issue from many angles yield the best results.One angle no ecommerce company should miss: Optimizing the cart to make sure your...
[caption id="attachment_16754" align="alignright" width="163"] Gregory Ng, Brooks Bell[/caption]For the second interview in our Holiday Success series (here's last week's Q&A with the e-tailing group), we caught up with Brooks Bell's Gregory Ng to gather his insider perspective on...
In the very first blog post I wrote for Monetate, I talked about the “garbage in, garbage out” notion of computing programming. In other words, the value of what you get out is inextricably linked to the quality...
Not all website tests have to swing for the fences to stand a chance of having a positive impact on the bottom line.One of the first campaigns an online retailer conducted once it started working with Monetate was...
Every year, ecommerce companies look for ways to capitalize on the holiday shopping frenzy. So we asked some experts to weigh in on what trends are worth watching to help you make sure your 2012 holiday season is...
I attended eTail’s late summer show in beautiful Boston this past week. The conference was abuzz with everything from holiday preparedness to omnichannel marketing, but there were several reoccurring themes that stood out among the general discourse.Personalization Needs...
If you're under the impression that Chrome is used more than Internet Explorer, or that Android always dominates website traffic from smartphones, you may want to think again. Or at least take a look at the latest release...
In the hustle to prepare and present holiday offers to capitalize on this critical spike in seasonal online spending, ecommerce companies can overlook one critical piece of the puzzle: Paid search.According to research from Google, 82% of shoppers...
Earlier in the summer, I filled you in on the big test win Monetate racked up by adding a red arrow to the landing page design for our educational resources downloads.Another idea we've been playing around with is...