The latest news, strategies, and tactics from the world of ecommerce.
If you’re searching for ideas on how to build more revenue, profit, and customer loyalty in the travel and hospitality sector, look no further than Daniel Pearce, Brand Director for the UK-based Travel Trade Gazette.“We have an expression...
When people use your brand name(s) to search for products and services online, they're exhibiting an affinity that suggests they could be more likely to convert without the lure of a discount or other incentive.By contrast, website traffic...
As Apple has remarked, “We believe technology is at its very best when it’s invisible—when you’re conscious only of what you’re doing, not the device you’re doing it with.” Unfortunately, not everyone agrees. When I travel to different...
With a lot of travel websites, I’m taken back to a time when bricks-and-mortar retailers first began selling products online. They offered essentially the same website experience to every visitor regardless of their different needs and shopping styles.Anyone...
What you've heard about me is true—I am an online marketing tool junkie. That means I'm always on the lookout for tools marketers can use to improve their websites, increase the return on their marketing efforts, and make...
We’re hearing the word gamification more when it comes to website optimization. Just watch this video of Forrester Research analyst Brian Walker for some key reasons why gamification could become an emerging trend.And there’s a good reason for...
Geotargeting is a precision marketing tool that helps online businesses drive maximum results by changing up content for visitors based on the relevance of their location. In a prior Website Testing Wins post, for example, we looked at...
Fifty percent of marketers admit that they aren’t leveraging mobile despite it being the fastest-growing marketing channel, while others still aren’t sure how to effectively target website traffic from iPhones, Androids, and other smartphones. Those were two of...
Now that we've covered tactics for merchandising landing pages and entry pages, as well as category pages and listing pages, we've reached the stage of the conversion funnel where product detail pages play their part.Depending on how effectively...
As we continue on our quest to reduce abandoned shopping cart rates—last time, we talked about leveraging technology to keep checkout running smoothly—there’s one part of the process we haven’t hit yet: shopping cart features.Adding a few key...
