Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

More High-Performance Badges to Test

Keeping my promise from earlier in the year to tell you about successful product badging efforts as they develop, I've rounded up some new A/B testing champions that have produced really nice gains.The first two wins, in particular...

Cart Tricks: Help Your Visitors Help Themselves (and Convert)

There’s no silver bullet for reducing shopping cart abandonment. As a result, online marketers who attack the issue from many angles yield the best results.One angle no ecommerce company should miss: Optimizing the cart to make sure your...

Holiday Success Interview #2: Brooks Bell

[caption id="attachment_16754" align="alignright" width="163"] Gregory Ng, Brooks Bell[/caption]For the second interview in our Holiday Success series (here's last week's Q&A with the e-tailing group), we caught up with Brooks Bell's Gregory Ng to gather his insider perspective on...

The Intrinsic Value of Customer Segmentation

In the very first blog post I wrote for Monetate, I talked about the “garbage in, garbage out” notion of computing programming. In other words, the value of what you get out is inextricably linked to the quality...

Website Testing Wins: Don't Forget the Finer Details

Not all website tests have to swing for the fences to stand a chance of having a positive impact on the bottom line.One of the first campaigns an online retailer conducted once it started working with Monetate was...

Holiday Success Interview #1: the e-tailing group

Every year, ecommerce companies look for ways to capitalize on the holiday shopping frenzy. So we asked some experts to weigh in on what trends are worth watching to help you make sure your 2012 holiday season is...

Tales from eTail Boston

I attended eTail’s late summer show in beautiful Boston this past week. The conference was abuzz with everything from holiday preparedness to omnichannel marketing, but there were several reoccurring themes that stood out among the general discourse.Personalization Needs...

Busting the Chrome and Android Myths

If you're under the impression that Chrome is used more than Internet Explorer, or that Android always dominates website traffic from smartphones, you may want to think again. Or at least take a look at the latest release...

4 Ways to Leverage Paid Search for Holiday Success

In the hustle to prepare and present holiday offers to capitalize on this critical spike in seasonal online spending, ecommerce companies can overlook one critical piece of the puzzle: Paid search.According to research from Google, 82% of shoppers...

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