Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Merchandising Matters: Category Pages and Listing Pages

In the first installment of Merchandising Matters, we explored several ideas to improve the merchandising power of your entry/landing pages and start the conversion process off strong. The next phase of the conversion funnel includes category pages and...

Website Testing Wins: Cross-Sells Start With the Cart

What could be a more powerful source of insight for cross-sells and upsells than your visitors' shopping cart contents? PetFoodDirect.com, an online marketer of pet supplies that specializes in pet nutrition, wanted to leverage the value of this...

Campaign Consistency: Avoiding the Conversion Hall of Shame

“The number one driver of conversion is matching your visitors’ intent when they get to your website,” says Tim Ash, CEO of website optimization consulting service SiteTuners. “Your job is to make the connection between the audience and...

Test Your Way Into Responsive Design

You've heard the news—fewer people are shopping via their desktops these days. Specifically, between the first quarter of 2011 and the first quarter of 2012, the share of website visits from PCs dropped from 94% to 88%, while...

PriceGrabber Finds 80% Will Buy School Supplies Online

This year’s crowd of back-to-school shoppers isn’t approaching this sales season the same way they did last year. And that means neither should ecommerce businesses.That’s the word from PriceGrabber’s recent survey on 2012 spending this back-to-school season.“Nearly 80%...

Website Testing Wins: A Global Approach for Global Success

Your website analytics can guide you toward the right tests to improve any number of business goals. In the case of ModCloth, an online retailer of vintage-inspired and retro clothing and decor, reports showed that traffic coming from...

Freshpair Shows a Flair for Website Testing

Freshpair's main focus has always been discovering ways to provide an easy and personal shopping experience. And nothing is more personal than the products it sells: underwear.Offering everything from the basics to specialty lingerie, Freshpair strives to provide...

The Unsexy Side of Website Optimization

I’m an unabashed petrolhead. No, horsepower doesn’t impress me (torque is what wins races), but reading all about cars is my “candy store moment” and baseball park—all rolled into one.What I admire about car companies today is that...

Website Testing Wins: The Option to Pay Later Converts Now

When it comes to payment options, we've definitely seen that offering visitors a variety of choices drives conversion. And earlier this year, one of our clients scored an increase in conversions along with a lower cart abandon rate...

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