Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

The Intrinsic Value of Customer Segmentation

In the very first blog post I wrote for Monetate, I talked about the “garbage in, garbage out” notion of computing programming. In other words, the value of what you get out is inextricably linked to the quality...

Website Testing Wins: Don't Forget the Finer Details

Not all website tests have to swing for the fences to stand a chance of having a positive impact on the bottom line.One of the first campaigns an online retailer conducted once it started working with Monetate was...

Holiday Success Interview #1: the e-tailing group

Every year, ecommerce companies look for ways to capitalize on the holiday shopping frenzy. So we asked some experts to weigh in on what trends are worth watching to help you make sure your 2012 holiday season is...

Tales from eTail Boston

I attended eTail’s late summer show in beautiful Boston this past week. The conference was abuzz with everything from holiday preparedness to omnichannel marketing, but there were several reoccurring themes that stood out among the general discourse.Personalization Needs...

Busting the Chrome and Android Myths

If you're under the impression that Chrome is used more than Internet Explorer, or that Android always dominates website traffic from smartphones, you may want to think again. Or at least take a look at the latest release...

4 Ways to Leverage Paid Search for Holiday Success

In the hustle to prepare and present holiday offers to capitalize on this critical spike in seasonal online spending, ecommerce companies can overlook one critical piece of the puzzle: Paid search.According to research from Google, 82% of shoppers...

The Future of Badging: 4 Success Mandates

Online retailers continue to make strides in their mission to replicate the in-store experience on their websites. A key focus of these efforts has been online merchandising, with badging—the use of graphics, text, or both to call attention...

Cart Tricks: Keep Visitors Focused to Boost Conversions

Online retailers face a consumer landscape in which shoppers are easily distracted, convenience oriented, increasingly sophisticated in their comparison shopping habits, and inundated with options. For those of you with kids, just imagine giving your child a can...

The Rise of Shopping APIs: Q&A with Linda Bustos

With interest building around the use of application programming interfaces (APIs) to, as Forrester Research's Brian Walker puts it, "open up the commerce platform," we turned to Elastic Path's Linda Bustos for the lowdown. As the director of...

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