Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Website Testing Wins: Free Shipping's One-Two Punch

What's the biggest conversion roadblock for every ecommerce firm? Time. At any moment during a visitor's trip to your website, their attention can be stolen away by a ringing doorbell, crying child, or buzzing phone.And if distractions put...

Holiday Success Interview #4: Eisenberg Brothers & Associates

[caption id="attachment_15262" align="alignright" width="150"] Bryan Eisenberg[/caption]No roundup of advice on how to improve online conversion, sales, and customer experience this holiday season would be complete without the ecommerce stylings of Bryan Eisenberg. Partner at Eisenberg Brothers & Associates...

Cart Tricks: Focus on Website Technology to Reduce Abandonment

So far in the Cart Tricks series, we’ve covered how cart page distractions and confusion in the ecommerce checkout process contribute to visitors ditching their carts before converting. But there’s a really simple reason that often gets overlooked—and...

New Rules for JavaScript Deployment

The expanded use of third-party JavaScript to show the right content, to the right website visitors, at the right time—not to mention, target and test this content's performance—has ushered in a new era of enhanced online customer experiences.It...

5 Major Trends You Must Address for Holiday 2012

What could be more encouraging than online sales as a percentage of total holiday sales nearly tripling since 2005, while the offline side remained almost flat? How about the growing influence of online channels on offline spending in...

Holiday Success Interview #3: WiderFunnel

The third installment in our Holiday Success series offers insider secrets from Chris Goward, Co-Founder and CEO of WiderFunnel Marketing Optimization. Here's his advice on how to make the most of holiday traffic to your website.[caption id="attachment_16812" align="alignright"...

Internet Explorer by Day, Safari by Night

Among the interesting research nuggets that Monetate uncovered in our most recent Ecommerce Quarterly (EQ) report was the revelation that Safari, not Chrome, is quickly approaching the venerable Internet Explorer when it comes to ecommerce market share. Even...

More High-Performance Badges to Test

Keeping my promise from earlier in the year to tell you about successful product badging efforts as they develop, I've rounded up some new A/B testing champions that have produced really nice gains.The first two wins, in particular...

Cart Tricks: Help Your Visitors Help Themselves (and Convert)

There’s no silver bullet for reducing shopping cart abandonment. As a result, online marketers who attack the issue from many angles yield the best results.One angle no ecommerce company should miss: Optimizing the cart to make sure your...

Holiday Success Interview #2: Brooks Bell

[caption id="attachment_16754" align="alignright" width="163"] Gregory Ng, Brooks Bell[/caption]For the second interview in our Holiday Success series (here's last week's Q&A with the e-tailing group), we caught up with Brooks Bell's Gregory Ng to gather his insider perspective on...

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