Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Busting the Chrome and Android Myths

If you're under the impression that Chrome is used more than Internet Explorer, or that Android always dominates website traffic from smartphones, you may want to think again. Or at least take a look at the latest release...

4 Ways to Leverage Paid Search for Holiday Success

In the hustle to prepare and present holiday offers to capitalize on this critical spike in seasonal online spending, ecommerce companies can overlook one critical piece of the puzzle: Paid search.According to research from Google, 82% of shoppers...

The Future of Badging: 4 Success Mandates

Online retailers continue to make strides in their mission to replicate the in-store experience on their websites. A key focus of these efforts has been online merchandising, with badging—the use of graphics, text, or both to call attention...

Cart Tricks: Keep Visitors Focused to Boost Conversions

Online retailers face a consumer landscape in which shoppers are easily distracted, convenience oriented, increasingly sophisticated in their comparison shopping habits, and inundated with options. For those of you with kids, just imagine giving your child a can...

The Rise of Shopping APIs: Q&A with Linda Bustos

With interest building around the use of application programming interfaces (APIs) to, as Forrester Research's Brian Walker puts it, "open up the commerce platform," we turned to Elastic Path's Linda Bustos for the lowdown. As the director of...

Website Testing Wins: Press the Button for Better Conversion

Buttons are call-to-action devices, so copy testing is necessary to find the word or phrase that best motivates visitors to click. For example, an earlier Website Testing Wins looked at how a different approach to button copy convinced...

Shorten the Conversion Funnel With Great Merchandising

In the early days of the web, people loved the novelty of kicking around a website to discover what they wanted, whether it was information or a certain product.But times have changed and so has visitor behavior.Now, visitors...

The Digg Effect: 2 Ways to Avoid a Replatforming Fail

Yesterday, Digg relaunched its social news sharing website, naming the latest iteration of the site Digg Version 1. On the heels of the relaunch, Venture Beat called the Digg v1 design “cleaner and quicker than the previous version.”Digg...

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