Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Website Testing Wins: Getting Non-Branded Paid Search to Pay

When people use your brand name(s) to search for products and services online, they're exhibiting an affinity that suggests they could be more likely to convert without the lure of a discount or other incentive.By contrast, website traffic...

5 Lessons Travel Websites Can Learn From Online Retailers

With a lot of travel websites, I’m taken back to a time when bricks-and-mortar retailers first began selling products online. They offered essentially the same website experience to every visitor regardless of their different needs and shopping styles.Anyone...

150+ Online Marketing Tools

What you've heard about me is true—I am an online marketing tool junkie. That means I'm always on the lookout for tools marketers can use to improve their websites, increase the return on their marketing efforts, and make...

Get Your Game On: Can Gamification Work For You?

We’re hearing the word gamification more when it comes to website optimization. Just watch this video of Forrester Research analyst Brian Walker for some key reasons why gamification could become an emerging trend.And there’s a good reason for...

Get Off Sidelines
Get Off the Sidelines: 4 Keys to Leveraging Mobile

Fifty percent of marketers admit that they aren’t leveraging mobile despite it being the fastest-growing marketing channel, while others still aren’t sure how to effectively target website traffic from iPhones, Androids, and other smartphones. Those were two of...

Merchandising Matters: Product Detail Pages

Now that we've covered tactics for merchandising landing pages and entry pages, as well as category pages and listing pages, we've reached the stage of the conversion funnel where product detail pages play their part.Depending on how effectively...

Multi Screen
It’s a Multi-Screen World

Google recently unleashed “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior,” a 46-page report detailing consumers’ ever-increasing tendency to cycle between multiple devices to accomplish online tasks. While the video interviews are enjoyably awkward, the rest of the...

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