Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Rescue Abandoned Carts, Save Your Bottom Line

A review of the numerous studies that firms have conducted on shopping cart abandonment makes one thing perfectly clear: The average rate for the ecommerce industry never drops below 50%. But when you think about it, there's a...

Polls Take a Toll: Fight Election Dip This November

The term “election dip” might make you want to run to the kitchen, grab some chips and start snacking.But not so fast. In reality, election dip is anything but delicious.Every year, online shoppers bail on spending in order...

Behavioral Segmentation No Longer Top Targeting Method

The number of companies relying on behavioral segmentation took a dip this year, according to eConsultancy’s fourth annual Conversion Rate Optimization report.In 2011, 60% of companies surveyed said they were using behavioral segmentation in their online marketing efforts...

The Price is Wrong! 5 Ways to Be More Than a Brochure

There’s no studio audience. There are no contestants. And there’s certainly no Showcase Showdown. So why do so many travel and hospitality websites insist on making visitors feel like they’re spinning the wheel on “The Price Is Right,”...

Website Testing Wins: Read Our Lips … No Sales Taxes

What do political elections and this Website Testing Win have in common? Taxes! The big difference, however, is that this retailer—unlike some candidates for office—actually follows through on its promise not to charge taxes.People factor sales tax into...

Are Your Tests Getting Results Like These?

It’s a mantra marketers might get sick of hearing, but it never stops ringing true: Test everything, because the results might surprise you.That was the message from last week’s “Website Testing Wins” webinar, featuring Justin Rondeau, Chief Testing...

Cart Tricks: Test and Tweak Forms to Reduce Abandonment

According to a study by PayPal and comScore, 45% of U.S. online shoppers had abandoned shopping carts multiple times in three weeks. Another study by the e-tailing group reports that 64% of U.S. online retailers experienced cart abandonment...

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