Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Want to Nail Product Recommendations? Start Here

If your website isn’t on the product recommendation bandwagon just yet, this research might have you scrambling to climb on board. According to Forrester Research, surveyed ecommerce retailers reported that anywhere from 2% to 20% of their total...

Website Testing Wins: What View Works for You?

Helping visitors move deeper into category and listing pages to find the products that fit their needs out of the thousands you offer is challenging. Online retailers leverage different content organization strategies and functionalities (like faceted navigation, for...

Travel Marketers Must Pivot or Be Left Behind

The annual PhoCusWright Conference this week centered on one word: Pivot. As Gene Quinn, CEO and co-founder of Tnooz, emphasizes below in the latest installment of our interview, consumers are now in control of the travel purchase path...

Total Experience Optimization (and the Simple Keys to Success)

Recently, I spoke at the Digital East conference in Washington, D.C. on mobile search optimization. Most attendees probably expected to learn a set of techniques for attracting more visitors to the website from mobile search—“pre-click optimization,” as it's...

SoLoMo: What’s Behind the Hype?

The term SoLoMo (Social-Local-Mobile) might sound like a bunch of gibberish, even to marketers. In fact, popular opinion about SoLoMo seems a little mixed: Some experts hail the ability to combine the location of shoppers with the mobile...

Website Testing Wins: Two Tactful Hurricane Sandy Campaigns

When it comes to targeted marketing, the question that's typically debated is whether using information that you know about a customer to personalize their experience is helpful or intrusive.But last week, during Hurricane Sandy's destructive rampage through many...

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