Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

UX in Travel: Q&A with Usabilla's Sabina Idler

Considering that 59% of people rank ease of use as the most influential factor in whether they make a purchase on a travel website, travel and hospitality firms have a great opportunity to boost sales by enhancing the...

A Valued Workforce Drives a Successful Business

Recently, Monetate was thrilled to learn that we have been honored with two prestigious awards: The Philadelphia 100—a program sponsored by The Entrepreneurs' Forum of Greater Philadelphia, The Philadelphia Business Journal, and the Wharton SBDC, which recognizes the...

Website Testing Wins: Getting Non-Branded Paid Search to Pay

When people use your brand name(s) to search for products and services online, they're exhibiting an affinity that suggests they could be more likely to convert without the lure of a discount or other incentive.By contrast, website traffic...

5 Lessons Travel Websites Can Learn From Online Retailers

With a lot of travel websites, I’m taken back to a time when bricks-and-mortar retailers first began selling products online. They offered essentially the same website experience to every visitor regardless of their different needs and shopping styles.Anyone...

150+ Online Marketing Tools

What you've heard about me is true—I am an online marketing tool junkie. That means I'm always on the lookout for tools marketers can use to improve their websites, increase the return on their marketing efforts, and make...

Get Your Game On: Can Gamification Work For You?

We’re hearing the word gamification more when it comes to website optimization. Just watch this video of Forrester Research analyst Brian Walker for some key reasons why gamification could become an emerging trend.And there’s a good reason for...

Get Off Sidelines
Get Off the Sidelines: 4 Keys to Leveraging Mobile

Fifty percent of marketers admit that they aren’t leveraging mobile despite it being the fastest-growing marketing channel, while others still aren’t sure how to effectively target website traffic from iPhones, Androids, and other smartphones. Those were two of...

Experience the future of ecommerce personalization

Book your personalized demo today.