Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Are Your Tests Getting Results Like These?

It’s a mantra marketers might get sick of hearing, but it never stops ringing true: Test everything, because the results might surprise you.That was the message from last week’s “Website Testing Wins” webinar, featuring Justin Rondeau, Chief Testing...

Cart Tricks: Test and Tweak Forms to Reduce Abandonment

According to a study by PayPal and comScore, 45% of U.S. online shoppers had abandoned shopping carts multiple times in three weeks. Another study by the e-tailing group reports that 64% of U.S. online retailers experienced cart abandonment...

Website Testing Wins: Can Phone Contact Reduce Cancellations?

Auto-ship programs offer ecommerce firms a nice ROI, producing a regular stream of repeat purchases without the need to invest additional marketing dollars to generate these sales. For the customers who opt-in to these programs, automatic shipments provide...

Service Seals: The Basics You Need to Know

As more companies hunt for ways to set themselves apart from the competition, the prospect of a service seal that assures visitors they can trust a website’s security, checkout, and customer support sounds pretty tempting.Case in point: Our...

Website Testing Wins: Navigating Toward Repeat Sales

A best practice that my colleagues on the Client Services team have written about for the Monetate blog (and in our eBooks and white papers, too) is the value of reducing steps in the conversion funnel by helping...

10 Pricing Table Tweaks Worth Testing

Most of you know Bryan Eisenberg as a best-selling author and consultant, but Bryan also became an advisor to Monetate prior to the first marketer using the Agility Suite. We're honored to have him and other successful thought...

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