Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Total Experience Optimization (and the Simple Keys to Success)

Recently, I spoke at the Digital East conference in Washington, D.C. on mobile search optimization.Most attendees probably expected to learn a set of techniques for attracting more visitors to the website from mobile search—“pre-click optimization,” as it's sometimes...

SoLoMo: What’s Behind the Hype?

The term SoLoMo (Social-Local-Mobile) might sound like a bunch of gibberish, even to marketers.In fact, popular opinion about SoLoMo seems a little mixed: Some experts hail the ability to combine the location of shoppers with the mobile devices...

Website Testing Wins: Two Tactful Hurricane Sandy Campaigns

When it comes to targeted marketing, the question that's typically debated is whether using information that you know about a customer to personalize their experience is helpful or intrusive.But last week, during Hurricane Sandy's destructive rampage through many...

Smartphones Invade Travel: Are You Prepared?

As more and more consumers ditch their keyboards for their smartphones, it’s time for travel and hospitality websites to take action.That’s the latest from eMarketer’s “Digital Insights for the Travel and Hospitality Industry” Brief, which found travelers aren’t...

Hurricane Sandy’s Impact on Ecommerce Revealed

In the aftermath of Superstorm Sandy, many were in shock from the tragedies and damage left behind. While residents of the East Coast work to recover, states are sending support in the forms of donations and volunteers. For...

Website Testing Beyond Ecommerce

If you’re like the average company, you spend a lot of money on media and marketing, such as:• Broadcast TV ads• Newspaper ads• Magazine ads• Outdoor advertising, such as billboards and transit advertising• Radio ads• Internet advertising, such...

Pinterest Fans Love Mitt Romney

With one day to go until the election, all of the headlines about red states, blue states, and swing states might have you feeling like you’re in the middle of a spin art painting. But when it comes...

Rescue Abandoned Carts, Save Your Bottom Line

A review of the numerous studies that firms have conducted on shopping cart abandonment makes one thing perfectly clear: The average rate for the ecommerce industry never drops below 50%. But when you think about it, there's a...

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