Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Hurricane Sandy’s Impact on Ecommerce Revealed

In the aftermath of Superstorm Sandy, many were in shock from the tragedies and damage left behind. While residents of the East Coast work to recover, states are sending support in the forms of donations and volunteers. For...

Website Testing Beyond Ecommerce

If you’re like the average company, you spend a lot of money on media and marketing, such as:• Broadcast TV ads• Newspaper ads• Magazine ads• Outdoor advertising, such as billboards and transit advertising• Radio ads• Internet advertising, such...

Pinterest Fans Love Mitt Romney

With one day to go until the election, all of the headlines about red states, blue states, and swing states might have you feeling like you’re in the middle of a spin art painting. But when it comes...

Rescue Abandoned Carts, Save Your Bottom Line

A review of the numerous studies that firms have conducted on shopping cart abandonment makes one thing perfectly clear: The average rate for the ecommerce industry never drops below 50%. But when you think about it, there's a...

Polls Take a Toll: Fight Election Dip This November

The term “election dip” might make you want to run to the kitchen, grab some chips and start snacking.But not so fast. In reality, election dip is anything but delicious.Every year, online shoppers bail on spending in order...

Behavioral Segmentation No Longer Top Targeting Method

The number of companies relying on behavioral segmentation took a dip this year, according to eConsultancy’s fourth annual Conversion Rate Optimization report.In 2011, 60% of companies surveyed said they were using behavioral segmentation in their online marketing efforts...

The Price is Wrong! 5 Ways to Be More Than a Brochure

There’s no studio audience. There are no contestants. And there’s certainly no Showcase Showdown. So why do so many travel and hospitality websites insist on making visitors feel like they’re spinning the wheel on “The Price Is Right,”...

Website Testing Wins: Read Our Lips … No Sales Taxes

What do political elections and this Website Testing Win have in common? Taxes! The big difference, however, is that this retailer—unlike some candidates for office—actually follows through on its promise not to charge taxes.People factor sales tax into...

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