Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Econsultancy’s Crystal Ball Reveals 2013 Digital Trends

Just before the holidays, Tnooz gifted its readers with a roundup of predictions for 2013 from the top players in the travel and hospitality industry.Last week, more predictions arrived as Econsultancy’s CEO, Ashley Friedlein, released his 2013 ecommerce...

Cart Tricks: Addressing Doubt to Reduce Last-Minute Abandons

As commonplace as online shopping has become, many people still need reassurances that they're making the right decision when buying from a website. Concerns about product and shipping costs, value and/or quality, return policy, warranties, data security, and...

Website Replatform
Testing Your Way to a Successful Replatform

When you consider the monumental shifts taking place in online consumer behavior these days, it’s no surprise Forrester Research reports that many companies with commerce websites intend to start a replatforming effort in the next two years...

Email Acquisition: Strategic Lightboxes Have Major Impact

Email acquisition campaigns work for websites in a number of ways. As most marketers know, visitors typically don’t make purchases on their first visit, so acquiring their email addresses is a key part of using follow-up communications to...

Look Into Tnooz’s Crystal Ball for 2013 Travel Trends

To kick off the New Year, Tnooz has just released its 2013 predictions for the travel sector, and the experts who weighed in had some incredible insight on what’s coming for the travel and hospitality industry.While a number...

Email Acquisition: Prominently Display Your Sign-Up Request

For most websites, every email address acquired from visitors translates to a boost in revenue. That means customizing, testing, and optimizing email acquisition campaigns can have a huge impact on the number of email sign-ups, and the company’s...

Website Testing Wins: Fixing a 'Missing' Button

In prior Website Testing Wins, we've looked at how the color of an add-to-cart button can affect conversion results, and the impact of button copy on both conversion and new customer acquisition.But what about the placement of the...

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