Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Cart Tricks: Addressing Doubt to Reduce Last-Minute Abandons

As commonplace as online shopping has become, many people still need reassurances that they're making the right decision when buying from a website. Concerns about product and shipping costs, value and/or quality, return policy, warranties, data security, and...

Website Replatform
Testing Your Way to a Successful Replatform

When you consider the monumental shifts taking place in online consumer behavior these days, it’s no surprise Forrester Research reports that many companies with commerce websites intend to start a replatforming effort in the next two years...

Email Acquisition: Strategic Lightboxes Have Major Impact

Email acquisition campaigns work for websites in a number of ways. As most marketers know, visitors typically don’t make purchases on their first visit, so acquiring their email addresses is a key part of using follow-up communications to...

Look Into Tnooz’s Crystal Ball for 2013 Travel Trends

To kick off the New Year, Tnooz has just released its 2013 predictions for the travel sector, and the experts who weighed in had some incredible insight on what’s coming for the travel and hospitality industry.While a number...

Email Acquisition: Prominently Display Your Sign-Up Request

For most websites, every email address acquired from visitors translates to a boost in revenue. That means customizing, testing, and optimizing email acquisition campaigns can have a huge impact on the number of email sign-ups, and the company’s...

Website Testing Wins: Fixing a 'Missing' Button

In prior Website Testing Wins, we've looked at how the color of an add-to-cart button can affect conversion results, and the impact of button copy on both conversion and new customer acquisition.But what about the placement of the...

Effective Merchandising for the Small-Scale Retailer

When looking at the website optimization challenges of small-scale retailers, a common question is how ecommerce business with a small number of SKUs (i.e., less than 100) can effectively merchandise using rules-based and algorithmic approaches.In other words, doesn’t...

Email's Value Remains Strong, But Could It Be Better?

What if we could use all the data that we have to improve our email and digital marketing? That's what this Monetate infographic, "Intelligent Email Marketing That Drives Conversions," inspires—the idea that responsible data-driven marketing creates amazing subscriber...

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