Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Introducing CMO Chat

As companies make a shift to customer-centric marketing, the role of the CMO is changing. To help, we've decided to start a new video series called CMO Chat. The series launched earlier this month with our first guest, David...

Integrated Customer Experience Q&A: Fluid Shares its Insights

We caught up with Bridget Fahrland, Vice President, Strategy, at Fluid, an on-demand visual merchandising and product configuration solutions provider, digital agency, and Monetate Partner, to get her input on how marketers can better serve the always-connected consumer...

Website Testing Wins: A Special Brand of Badging

As SiteTuners' Tim Ash pointed out last week, online marketers that don't tear down their old merchandising models to present shoppers with more personalized content will become relics.While targeted product recommendations probably springs to mind as a key...

The Anatomy of an Online Purchase

I’m pretty sure the last time I bought jeans for only $20, I was in middle school, my mom was paying, and they had to be worn with one of these.  Yes, it’s been a while, so I...

Email Acquisition: Use Contests and Sweepstakes Wisely

While incentives can certainly boost email sign-ups, there are other ways websites can generate interest and action from visitors.Beyond instant coupons and offers for exclusive deals and info, websites can also offer visitors the chance to be entered...

Playing Moneyball with Big Data

Conversations about big data are taking place in practically every boardroom as companies hear stories like this one about Gilt Groupe, which within one minute at noon every day sends more than 3,000 versions of an email to...

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