Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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How to Create a Personalization Plan

A wise person once said, “failure to plan is planning to fail.”  That could not be more true with your personalization and individualization initiatives. In fact, Monetate’s 2017 Personalization Development Study, which surveyed over 100 companies, found that 79%...

Eric Toda on the Essentials of Community Driven Marketing

Technology has been driving the evolution of marketing for as long as the field has existed, but the intertwined relationship between the two has never been more apparent. Social media is a prime example: online communities have opened...

Why Omnichannel Matters NOW

Omnichannel is the word of the moment, with everyone in ecommerce talking about the central role that it will play in the next phase of personalization. Certainly much of that impact will be a result of competition between...

GDPR Explained for Marketers – Part 1

May 25th is the day that the many marketers have been dreading…it’s the day the EU General Data Protection Regulations (GDPR) go into effect. This broad-reaching change to existing privacy regulations is a very big deal, however, understanding...

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Introducing Monetate Intelligent Recommendations

If there’s one thing that can be said of customers today, it’s that they have choices and they know it. They might enjoy the power that comes with that, but sometimes the number of options afforded by a...

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What You’re Losing by Not Tracking Multi-Device Users

When it comes to omnichannel personalization, it can be tough to know where to start. Synchronizing customer experiences across all channels, from digital to in-store, is definitely the ideal: it’s hardly news that the seamlessness of true omnichannel...

Why You Shouldn’t Use Black Box AI for Personalization

As a marketer, you’re hearing about artificial intelligence (AI) everywhere now, and everyone claims some form of AI capability in their product, especially in the field of personalization. And for good reason: AI algorithms can churn through incredible...

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