Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Email Acquisition: Prominently Display Your Sign-Up Request

For most websites, every email address acquired from visitors translates to a boost in revenue. That means customizing, testing, and optimizing email acquisition campaigns can have a huge impact on the number of email sign-ups, and the company’s...

Website Testing Wins: Fixing a 'Missing' Button

In prior Website Testing Wins, we've looked at how the color of an add-to-cart button can affect conversion results, and the impact of button copy on both conversion and new customer acquisition.But what about the placement of the...

Effective Merchandising for the Small-Scale Retailer

When looking at the website optimization challenges of small-scale retailers, a common question is how ecommerce business with a small number of SKUs (i.e., less than 100) can effectively merchandise using rules-based and algorithmic approaches.In other words, doesn’t...

Email's Value Remains Strong, But Could It Be Better?

What if we could use all the data that we have to improve our email and digital marketing? That's what this Monetate infographic, "Intelligent Email Marketing That Drives Conversions," inspires—the idea that responsible data-driven marketing creates amazing subscriber...

Is Cyber Monday Becoming Tablet Monday?

Anyone who follows ecommerce shopping trends was bombarded this week with facts and figures around some of the most popular days for consumers to shop online, including the king of them all: Cyber Monday.Some highlights: Online Sales Rose...

Banners, Badges, and Bargains

It's on! Cyber Season 2012 kicked off strong, with retailers generating nearly $5 billion in online sales between Thanksgiving and Cyber Monday. It goes without saying that the promise of free shipping and deep discounts kept consumers glued...

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