Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Merchandise Like a Pro

Whether you’re a retailer, a travel website, or a financial services company, there’s still one critical component to improving your key performance metrics: Giving website visitors the ability to find what they are looking for.Although merchandising might sound...

Ecommerce Gold: 2012 Data Keeps Rolling In

The good news for ecommerce keeps coming: The U.S. Commerce Department just released its online spending estimate for 2012, and the headlines might as well read “Cha-Ching!”According to the U.S. Commerce Department, via Internet Retailer, ecommerce sales hit...

Stamp Wish You Were Here
In Travel & Hospitality, Irrelevance Is the Kiss of Death

During this week’s Tnooz webinar, Transforming the Supplier-Driven Booking Experience, a group of experts sounded off about how the travel and hospitality industry is rapidly changing, thanks to a major shift in customer behavior and new demands...

Email Acquisition: Let Visitors Play Favorites

In order to create an email acquisition campaign that yields powerful results, it’s critical to factor in the needs of visitors in order to increase the odds they will sign up.But that’s a bit of a catch-22 for...

12 Ways to Be a Smarter Merchandiser

Having tracked ecommerce for 16 years with a focus on intelligent merchandising, the e-tailing group has learned this: The customer today is short on time, yet willing to research product and price to ensure they’re getting the right...

Website Testing Wins: Rescuing a Cart Recovery Campaign

Reminding a returning shopper who abandoned their cart on a prior visit to your website that you have saved those carted items for them seems like an ecommerce no-brainer, right? In fact, Website Testing Wins shared a success...

CRO Megatrends in 2013

The year has just started (and some of you are probably still reeling from holiday crunch time), so it’s the perfect time to check if your marketing activities are well-aligned with the bigger trends that are most likely...

Email Acquisition: Strategic Giveaways Can Boost Sign-Ups

Incentives make the world go ‘round, and that’s particularly true for websites hoping to capture the valuable email addresses of their visitors.So let’s take a look at one of the best incentives to offer visitors: The instant gratification...

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