Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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In Travel & Hospitality, Irrelevance Is the Kiss of Death

During this week’s Tnooz webinar, Transforming the Supplier-Driven Booking Experience, a group of experts sounded off about how the travel and hospitality industry is rapidly changing, thanks to a major shift in customer behavior and new demands...

Email Acquisition: Let Visitors Play Favorites

In order to create an email acquisition campaign that yields powerful results, it’s critical to factor in the needs of visitors in order to increase the odds they will sign up.But that’s a bit of a catch-22 for...

12 Ways to Be a Smarter Merchandiser

Having tracked ecommerce for 16 years with a focus on intelligent merchandising, the e-tailing group has learned this: The customer today is short on time, yet willing to research product and price to ensure they’re getting the right...

Website Testing Wins: Rescuing a Cart Recovery Campaign

Reminding a returning shopper who abandoned their cart on a prior visit to your website that you have saved those carted items for them seems like an ecommerce no-brainer, right? In fact, Website Testing Wins shared a success...

CRO Megatrends in 2013

The year has just started (and some of you are probably still reeling from holiday crunch time), so it’s the perfect time to check if your marketing activities are well-aligned with the bigger trends that are most likely...

Email Acquisition: Strategic Giveaways Can Boost Sign-Ups

Incentives make the world go ‘round, and that’s particularly true for websites hoping to capture the valuable email addresses of their visitors.So let’s take a look at one of the best incentives to offer visitors: The instant gratification...

Finding the Hidden Opportunities in 'Losing' Tests

There are many rules about website testing. I’d like to offer one more that is often overlooked by marketers when they evaluate the success of their campaigns: Don’t stop a test too early based on initial results. This...

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