Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Integrated Customer Experience Q&A: Fluid Shares its Insights

We caught up with Bridget Fahrland, Vice President, Strategy, at Fluid, an on-demand visual merchandising and product configuration solutions provider, digital agency, and Monetate Partner, to get her input on how marketers can better serve the always-connected consumer...

Website Testing Wins: A Special Brand of Badging

As SiteTuners' Tim Ash pointed out last week, online marketers that don't tear down their old merchandising models to present shoppers with more personalized content will become relics.While targeted product recommendations probably springs to mind as a key...

The Anatomy of an Online Purchase

I’m pretty sure the last time I bought jeans for only $20, I was in middle school, my mom was paying, and they had to be worn with one of these.  Yes, it’s been a while, so I...

Email Acquisition: Use Contests and Sweepstakes Wisely

While incentives can certainly boost email sign-ups, there are other ways websites can generate interest and action from visitors.Beyond instant coupons and offers for exclusive deals and info, websites can also offer visitors the chance to be entered...

Playing Moneyball with Big Data

Conversations about big data are taking place in practically every boardroom as companies hear stories like this one about Gilt Groupe, which within one minute at noon every day sends more than 3,000 versions of an email to...

Google Flu Trends: A Data Mistake You Can’t Afford to Make

This weekend, I read an interesting article in The New York Times’ Bits section: “Data Without Context Tells a Misleading Story.”The article covered Google’s release of new data based on an algorithm it created to figure out how...

Website Testing Wins: Directing Traffic

An important job for every website is to understand and respond to the differing needs of new versus returning visitors. For example, first-time visitors are more likely to be interested in your return policy or best-selling items, while...

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