Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

CRO Megatrends in 2013

The year has just started (and some of you are probably still reeling from holiday crunch time), so it’s the perfect time to check if your marketing activities are well-aligned with the bigger trends that are most likely...

Email Acquisition: Strategic Giveaways Can Boost Sign-Ups

Incentives make the world go ‘round, and that’s particularly true for websites hoping to capture the valuable email addresses of their visitors.So let’s take a look at one of the best incentives to offer visitors: The instant gratification...

Finding the Hidden Opportunities in 'Losing' Tests

There are many rules about website testing. I’d like to offer one more that is often overlooked by marketers when they evaluate the success of their campaigns: Don’t stop a test too early based on initial results. This...

React With Relevance
React With Relevance

The truth is inescapable: In the next two or three years, the majority of brand- consumer interactions will take place on a smartphone or tablet (for insight into smartphone use trends, check out Monetate’s infographic at the end...

Email Acquisition: Experiment with Slide-Up Requests to Get Results

When it comes to email acquisition campaigns, there are two overarching considerations that should factor into planning and execution:1. The format of the sign-up feature.2. The incentives used to inspire action.We’ve already covered two formats worth testing (navigation...

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