Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Website Testing Wins: A Special Brand of Badging

As SiteTuners' Tim Ash pointed out last week, online marketers that don't tear down their old merchandising models to present shoppers with more personalized content will become relics.While targeted product recommendations probably springs to mind as a key...

The Anatomy of an Online Purchase

I’m pretty sure the last time I bought jeans for only $20, I was in middle school, my mom was paying, and they had to be worn with one of these.  Yes, it’s been a while, so I...

Email Acquisition: Use Contests and Sweepstakes Wisely

While incentives can certainly boost email sign-ups, there are other ways websites can generate interest and action from visitors.Beyond instant coupons and offers for exclusive deals and info, websites can also offer visitors the chance to be entered...

Playing Moneyball with Big Data

Conversations about big data are taking place in practically every boardroom as companies hear stories like this one about Gilt Groupe, which within one minute at noon every day sends more than 3,000 versions of an email to...

Google Flu Trends: A Data Mistake You Can’t Afford to Make

This weekend, I read an interesting article in The New York Times’ Bits section: “Data Without Context Tells a Misleading Story.”The article covered Google’s release of new data based on an algorithm it created to figure out how...

Website Testing Wins: Directing Traffic

An important job for every website is to understand and respond to the differing needs of new versus returning visitors. For example, first-time visitors are more likely to be interested in your return policy or best-selling items, while...

Merchandise Like a Pro

Whether you’re a retailer, a travel website, or a financial services company, there’s still one critical component to improving your key performance metrics: Giving website visitors the ability to find what they are looking for.Although merchandising might sound...

Ecommerce Gold: 2012 Data Keeps Rolling In

The good news for ecommerce keeps coming: The U.S. Commerce Department just released its online spending estimate for 2012, and the headlines might as well read “Cha-Ching!”According to the U.S. Commerce Department, via Internet Retailer, ecommerce sales hit...

Stamp Wish You Were Here
In Travel & Hospitality, Irrelevance Is the Kiss of Death

During this week’s Tnooz webinar, Transforming the Supplier-Driven Booking Experience, a group of experts sounded off about how the travel and hospitality industry is rapidly changing, thanks to a major shift in customer behavior and new demands...

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