Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Playing Moneyball with Big Data

Conversations about big data are taking place in practically every boardroom as companies hear stories like this one about Gilt Groupe, which within one minute at noon every day sends more than 3,000 versions of an email to...

Google Flu Trends: A Data Mistake You Can’t Afford to Make

This weekend, I read an interesting article in The New York Times’ Bits section: “Data Without Context Tells a Misleading Story.”The article covered Google’s release of new data based on an algorithm it created to figure out how...

Website Testing Wins: Directing Traffic

An important job for every website is to understand and respond to the differing needs of new versus returning visitors. For example, first-time visitors are more likely to be interested in your return policy or best-selling items, while...

Merchandise Like a Pro

Whether you’re a retailer, a travel website, or a financial services company, there’s still one critical component to improving your key performance metrics: Giving website visitors the ability to find what they are looking for.Although merchandising might sound...

Ecommerce Gold: 2012 Data Keeps Rolling In

The good news for ecommerce keeps coming: The U.S. Commerce Department just released its online spending estimate for 2012, and the headlines might as well read “Cha-Ching!”According to the U.S. Commerce Department, via Internet Retailer, ecommerce sales hit...

Stamp Wish You Were Here
In Travel & Hospitality, Irrelevance Is the Kiss of Death

During this week’s Tnooz webinar, Transforming the Supplier-Driven Booking Experience, a group of experts sounded off about how the travel and hospitality industry is rapidly changing, thanks to a major shift in customer behavior and new demands...

Email Acquisition: Let Visitors Play Favorites

In order to create an email acquisition campaign that yields powerful results, it’s critical to factor in the needs of visitors in order to increase the odds they will sign up.But that’s a bit of a catch-22 for...

12 Ways to Be a Smarter Merchandiser

Having tracked ecommerce for 16 years with a focus on intelligent merchandising, the e-tailing group has learned this: The customer today is short on time, yet willing to research product and price to ensure they’re getting the right...

Website Testing Wins: Rescuing a Cart Recovery Campaign

Reminding a returning shopper who abandoned their cart on a prior visit to your website that you have saved those carted items for them seems like an ecommerce no-brainer, right? In fact, Website Testing Wins shared a success...

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