Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Live From #AgilitySummit: Mitch Joel’s 5 WTFs!

There’s a pain point in the world of marketing, and Mitch Joel, President of Twist Image, knows exactly what it is.“I go from country to country, from business to business, and I hear senior level executives telling me...

The Customer-Centricity Checklist

What does the world’s largest and deadliest jellyfish have to do with a story on customer-centricity?According to Wikipedia, what people consider to be the world’s largest and most deadly jellyfish, the Portuguese Man O’ War:… is not actually...

Move from Website-Centric to Customer-Centric Now

I’ve been thinking a lot about the tale of the five blind men traveling in the jungles of India. It’s a story many of you have probably heard before: The five blind men come upon an elephant. One...

Introducing ActionBuilder

Today, we are happy to introduce a completely new way for marketers and other business users to create great website experiences for their customers.ActionBuilder, an advanced inline editor, makes it easy to select and modify any part of...

Jonah Berger Headshot
Contagious: How Do Things Go Viral?

Last night, Jonah Berger, author of The New York Times bestseller “Contagious,” posed an interesting question to a packed room during an Authors@Wharton event. Which product gets the most word of mouth buzz? a) Walt Disney World b)...

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