Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

The Opportunity in ‘Magnificent White Spaces'

Companies might think they're in hell today, as they try to navigate big data, more channels than they can shake a yardstick at, and consumers' expectations for relevant interactions with their brands. But that's not really where they...

Upselling And Cross Selling
Are You Targeting These Two Valuable Travel Segments?

Here’s good news for travel and hospitality websites: In mature global travel markets, growth will remain consistent. But there’s a catch. For companies that want to exceed that growth, it’s critical to make the most of every single...

Target Cartwheel: Customer Engagement or a Spinning Wheel?

One of the big questions surrounding Target’s Cartwheel app is: To what degree will Cartwheel offers be personalized? According to Casey Carl, president of multichannel at Target, “Cartwheel bridges the in-store experience with social technology to help our...

Are You Sabotaging Your Website Optimization Program?

I’ve seen a lot written about what it takes to run a successful website optimization program. But equally important is knowing what’s most likely to cause a website optimization plan to fail. The fact is, most optimization programs...

Linus Gregoriadis Featured
The Tipping Point for Personalized Website Experiences

For both online marketers and the agencies that support them, creating personalized website experiences is seen as essential to a company’s success—not only in the blue skies of the future, but now. This is just one of the...

Asking the Right Questions About Mobile

By now, marketers should have stopped asking whether mobile “will” have an impact on their business. The answer is obvious: Mobile IS a big deal. And if you want to move forward with mobile, you should stop obsessing...

Website Testing as We Once Knew It Is Dead

When you don’t know a whole lot about your customers, the point of testing is obvious. You have to guess what’s going to work for them. Sometimes you guess right, sometimes you guess wrong. Very often, the outcome...

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