Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Conversion—Not Just for Web Teams Anymore

CMOs and their teams are starting to realize that there is only so much optimization they can do around the marketing spend to drive website traffic without looking at how those visitors are converting on the website—but they’re...

Abandoned Carts: Beyond the Lightbox

In the land before ecommerce, shoppers went to stores knowing exactly what they wanted, and generally would not put something in their cart unless they meant to buy it. They certainly would not spend hours walking around a...

Website Testing Wins: Fluent in the Language of Relevance

International visitors to U.S. ecommerce websites fill shopping carts at nearly the same rate as their American counterparts—as we shared in our infographic, The International Conversion Mystery. Conversion, however, is a different story, with U.S. shoppers more than...

Travel Keys
3 Ways Travel Needs to Personalize Now

This weekend, my fiancée and I started researching honeymoon trips. And it’s an exciting time for a few reasons: We’re obviously thrilled to get married, and we can’t wait to spend some quality time together on our honeymoon...

Digital Marketing Should Begin, Not End, On Your Website

You have the ability to customize your Google AdWords campaigns, your email service provider allows you to segment your list by different selects, and display retargeting gives you a way to encourage targeted visitors who abandoned their shopping...

Live From #AgilitySummit: Forrester’s Ron Rogowski

When Ron Rogowski, Vice President, Principal Analyst at Forrester Research, took the stage today at Agility Summit 2013, his message was simple:“We’ve entered an age where the customer is so empowered, where they have so much knowledge before...

Live From #AgilitySummit: 3 Speed Bumps in Your Way to Customer-Centricity

Most people know the George Santayana quote: "Those who cannot remember the past are condemned to repeat it."[caption id="attachment_16846" align="alignright" width="170"] Bryan Eisenberg[/caption]In his session, "Inside Out: The New Style of Website Optimization," at the Agility Summit 2013...

Live From #AgilitySummit: Day 1 Wrap-Up

As today’s Agility Summit 2013 presentations and roundtables wrapped up, there was a notable buzz in the air. And for good reason.From Mitch Joel’s keynote presentation to panel discussions on being relevant throughout the customer lifecycle, there was...

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