Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Target Cartwheel: Customer Engagement or a Spinning Wheel?

One of the big questions surrounding Target’s Cartwheel app is: To what degree will Cartwheel offers be personalized? According to Casey Carl, president of multichannel at Target, “Cartwheel bridges the in-store experience with social technology to help our...

Are You Sabotaging Your Website Optimization Program?

I’ve seen a lot written about what it takes to run a successful website optimization program. But equally important is knowing what’s most likely to cause a website optimization plan to fail. The fact is, most optimization programs...

Linus Gregoriadis Featured
The Tipping Point for Personalized Website Experiences

For both online marketers and the agencies that support them, creating personalized website experiences is seen as essential to a company’s success—not only in the blue skies of the future, but now. This is just one of the...

Asking the Right Questions About Mobile

By now, marketers should have stopped asking whether mobile “will” have an impact on their business. The answer is obvious: Mobile IS a big deal. And if you want to move forward with mobile, you should stop obsessing...

Website Testing as We Once Knew It Is Dead

When you don’t know a whole lot about your customers, the point of testing is obvious. You have to guess what’s going to work for them. Sometimes you guess right, sometimes you guess wrong. Very often, the outcome...

Carroll Rheem Feature
Upsells and Cross-Sells in Travel: It’s a Timing Thing

In the booking process, upsells and cross-sells of ancillary services hit two key needs for travel firms. One, these recommendations allow you to help customers build packages that offer more robust travel experiences. And two, they represent a...

3 Keys to Succeeding in the Age of the Customer

With the age of the customer comes a problem, according to Rob Brosnan, senior analyst at Forrester Research.The issue: Organizations have focused on optimizing their websites for years. But in the age of the customer, that optimization mentality...

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