Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Website Testing Wins: Hold the Phone!

Hey, lead-gen marketers, I'm back with another example of what Monetate has been testing on its landing pages.A big challenge in online lead generation is balancing the need to collect as much information as possible for lead follow-up...

Testing Is Not Dead

I’m going to be completely honest. Yes, I wrote a blog post titled "Website Testing as We Once Knew It Is Dead" expecting to get the reaction that it did.While some people seemed annoyed at my post, others...

4 Insights Personalization
4 Insights for Using Data to Power Online Personalization

Last year’s BRITE/NYAMA Marketing in Transition Study reported that 45% of marketers say they are unable to use data effectively to personalize their marketing efforts. Given that 36% of marketers also noted that they have plenty of customer...

Talking Social Media and Silos

The most recent release of the Ecommerce Quarterly (EQ) welcomed Jay Baer and Mitch Joel, two digital marketing thought leaders and published authors, who brought fresh perspectives to EQ social referrer data. Both men have written and spoken...

IRCE 2013 Recap: The 3 Issues Everyone Was Talking About

We’re just back from a very happening Internet Retailer Conference and Expo (IRCE) in beautiful Chicago, where we noticed some familiar and recurring themes…Heard Around the Booth: The “P Word”It’s no surprise that a main topic of discussion...

Website Testing Wins: A Tale of On-Hover and Off Results

Recently, we looked at how downplaying a coupon code box during the checkout process can improve the performance of top metrics.This week's winning test involves hiding website content of a different sort to see the impact.A specialty retailer...

Smartphone Vs Tablet
Smartphones vs. Tablets: Forrester Reveals the Differences

Access Monetate ecommerce report to better understand the difference between smartphones and tablets experience. Most companies are already taking note of the explosion of smartphone and tablet traffic to their websites. But smartphones aren’t tablets and vice versa...

The Opportunity in ‘Magnificent White Spaces'

Companies might think they're in hell today, as they try to navigate big data, more channels than they can shake a yardstick at, and consumers' expectations for relevant interactions with their brands. But that's not really where they...

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