Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Linus Gregoriadis Featured
The Tipping Point for Personalized Website Experiences

For both online marketers and the agencies that support them, creating personalized website experiences is seen as essential to a company’s success—not only in the blue skies of the future, but now. This is just one of the...

Asking the Right Questions About Mobile

By now, marketers should have stopped asking whether mobile “will” have an impact on their business. The answer is obvious: Mobile IS a big deal. And if you want to move forward with mobile, you should stop obsessing...

Website Testing as We Once Knew It Is Dead

When you don’t know a whole lot about your customers, the point of testing is obvious. You have to guess what’s going to work for them. Sometimes you guess right, sometimes you guess wrong. Very often, the outcome...

Carroll Rheem Feature
Upsells and Cross-Sells in Travel: It’s a Timing Thing

In the booking process, upsells and cross-sells of ancillary services hit two key needs for travel firms. One, these recommendations allow you to help customers build packages that offer more robust travel experiences. And two, they represent a...

3 Keys to Succeeding in the Age of the Customer

With the age of the customer comes a problem, according to Rob Brosnan, senior analyst at Forrester Research.The issue: Organizations have focused on optimizing their websites for years. But in the age of the customer, that optimization mentality...

Conversion—Not Just for Web Teams Anymore

CMOs and their teams are starting to realize that there is only so much optimization they can do around the marketing spend to drive website traffic without looking at how those visitors are converting on the website—but they’re...

Abandoned Carts: Beyond the Lightbox

In the land before ecommerce, shoppers went to stores knowing exactly what they wanted, and generally would not put something in their cart unless they meant to buy it. They certainly would not spend hours walking around a...

Website Testing Wins: Fluent in the Language of Relevance

International visitors to U.S. ecommerce websites fill shopping carts at nearly the same rate as their American counterparts—as we shared in our infographic, The International Conversion Mystery. Conversion, however, is a different story, with U.S. shoppers more than...

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