Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

IRCE 2013 Recap: The 3 Issues Everyone Was Talking About

We’re just back from a very happening Internet Retailer Conference and Expo (IRCE) in beautiful Chicago, where we noticed some familiar and recurring themes…Heard Around the Booth: The “P Word”It’s no surprise that a main topic of discussion...

Website Testing Wins: A Tale of On-Hover and Off Results

Recently, we looked at how downplaying a coupon code box during the checkout process can improve the performance of top metrics.This week's winning test involves hiding website content of a different sort to see the impact.A specialty retailer...

Smartphone Vs Tablet
Smartphones vs. Tablets: Forrester Reveals the Differences

Access Monetate ecommerce report to better understand the difference between smartphones and tablets experience. Most companies are already taking note of the explosion of smartphone and tablet traffic to their websites. But smartphones aren’t tablets and vice versa...

The Opportunity in ‘Magnificent White Spaces'

Companies might think they're in hell today, as they try to navigate big data, more channels than they can shake a yardstick at, and consumers' expectations for relevant interactions with their brands. But that's not really where they...

Upselling And Cross Selling
Are You Targeting These Two Valuable Travel Segments?

Here’s good news for travel and hospitality websites: In mature global travel markets, growth will remain consistent. But there’s a catch. For companies that want to exceed that growth, it’s critical to make the most of every single...

Target Cartwheel: Customer Engagement or a Spinning Wheel?

One of the big questions surrounding Target’s Cartwheel app is: To what degree will Cartwheel offers be personalized? According to Casey Carl, president of multichannel at Target, “Cartwheel bridges the in-store experience with social technology to help our...

Are You Sabotaging Your Website Optimization Program?

I’ve seen a lot written about what it takes to run a successful website optimization program. But equally important is knowing what’s most likely to cause a website optimization plan to fail. The fact is, most optimization programs...

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