Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

You Can Be Like Amazon (and eBay), Too

Last week’s announcement that eBay is ramping up its same-day delivery got me thinking: Why isn’t every retailer offering a similar service?Using geotargeting to merely welcome a visitor from his or her hometown is really geotargeting in a...

Move Faster on Tablet... Even Faster!

While I’m still hearing a lot about mobile commerce, or m-commerce, more and more people are asking me about tablet commerce, or t-commerce, strategies—and now I know why.When I arrived at Monetate earlier this year, one of the...

Be Like Sam Hinkie

It's been quite a while since my Philadelphia 76ers have been relevant in the sports world. In the 12 years since Allen Iverson defiantly stepped over Tyron Lue and the mighty Lakers in Game 1 of the 200...

Are You Still Whiffing on Big Data?

Let's face it, using big data is, well, hard. Three questions marketers mostly have around big data still are:1) Where is it?2) What do I do with it?3) How do I measure success?Because marketers can't answer these questions...

4 Types Data Webinar
4 Types of Data: How Can You Turn Them Into Action?

Although 94% of companies agree that online personalization is “critical to business performance,” only 4% of companies report personalizing the website experience well for their visitors. That data, culled from an eConsultancy report written in association with Monetate...

Website Averages Lie: Here’s How to Get the Truth

Averages aren’t great for action. Just ask my friend Avinash Kaushik. As he likes to say, the average income between himself and Bill Gates is an astronomical number.The point being, in web analytics, there's very little we can...

Website Testing Wins: Hold the Phone!

Hey, lead-gen marketers, I'm back with another example of what Monetate has been testing on its landing pages.A big challenge in online lead generation is balancing the need to collect as much information as possible for lead follow-up...

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