Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Don’t be a Playa with Your Data

I’ve been thinking about the state of online marketing lately, and  the more I do, the more I realize that online marketing is a lot like dating.Full disclosure: I've been married for 30-plus years, so dating is (thankfully)...

Ask Abby Start Personalizing
How Do I Get Started with Personalization?

Abby, Our company is a little bit behind the curve when it comes to testing, targeting, personalization, and true customer optimization. We finally just got started with our first testing vendor, but now we can’t figure out where...

Interesting Data Can Be a Big Swing and a Miss

In my last blog post, I talked about how important it is to listen—whether it’s cues from a friend that we’re not interested in talking about the same things, or signs from a customer that says since I’m...

Will Brand Storytelling Result in a Retail Slam Dunk for Reebok?

When Reebok’s marquee endorser, Washington Wizards guard John Wall, made the move to Adidas (Reebok’s parent) back in January, many people who follow celebrity endorsements wondered if the footwear powerhouse would exit the basketball space altogether. But it...

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