Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Are You Still Whiffing on Big Data?

Let's face it, using big data is, well, hard. Three questions marketers mostly have around big data still are:1) Where is it?2) What do I do with it?3) How do I measure success?Because marketers can't answer these questions...

4 Types Data Webinar
4 Types of Data: How Can You Turn Them Into Action?

Although 94% of companies agree that online personalization is “critical to business performance,” only 4% of companies report personalizing the website experience well for their visitors. That data, culled from an eConsultancy report written in association with Monetate...

Website Averages Lie: Here’s How to Get the Truth

Averages aren’t great for action. Just ask my friend Avinash Kaushik. As he likes to say, the average income between himself and Bill Gates is an astronomical number.The point being, in web analytics, there's very little we can...

Website Testing Wins: Hold the Phone!

Hey, lead-gen marketers, I'm back with another example of what Monetate has been testing on its landing pages.A big challenge in online lead generation is balancing the need to collect as much information as possible for lead follow-up...

Testing Is Not Dead

I’m going to be completely honest. Yes, I wrote a blog post titled "Website Testing as We Once Knew It Is Dead" expecting to get the reaction that it did.While some people seemed annoyed at my post, others...

4 Insights Personalization
4 Insights for Using Data to Power Online Personalization

Last year’s BRITE/NYAMA Marketing in Transition Study reported that 45% of marketers say they are unable to use data effectively to personalize their marketing efforts. Given that 36% of marketers also noted that they have plenty of customer...

Talking Social Media and Silos

The most recent release of the Ecommerce Quarterly (EQ) welcomed Jay Baer and Mitch Joel, two digital marketing thought leaders and published authors, who brought fresh perspectives to EQ social referrer data. Both men have written and spoken...

Experience the future of ecommerce personalization

Book your personalized demo today.