Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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The Benefits and Potential Pitfalls of Third-Party Data

Having access to third-party data allows marketers to paint a deeper, more complete picture of their customers. From their likes, dislikes, and product or category preferences, to browsing and purchase behaviors and more, third-party data gives you an...

How a Great Team Makes Even Greater Products

In many of my discussions with companies focused on website optimization, one question comes up repeatedly: How can their brands create and manage a modern technology organization similar to what Monetate has done with its own agile software...

Flash Sales: Better Never Than Late?

I worked in publishing for almost 20 years. Starting in the mid-2000s, as advertising sales plummeted and readers headed elsewhere to get their news and information, a lot of publishers chased their tails rather than try to come...

The Booming Customer Segment You’re Underserving

43.1 million. That’s the number of people who are 65 and older in the U.S. right now, the largest this group has ever been. Demographers report this population segment will continue to grow rapidly, more than doubling by...

LivePredict: Behind the Scenes

[caption id="attachment_18945" align="alignright" width="310"] The LivePredict development team in action.[/caption]Behind every Monetate product is a team of smart people tasked with turning their own, or someone else's, ideas into a reality. Such is the case with last week's...

Announcing LivePredict!

It’s a really exciting time here at Monetate! We’re launching LivePredict, our new automated segment discovery product that helps marketers easily find their valuable customer segments and take immediate action on this knowledge with one-click campaign creation.In the...

Why Focus on 2014 Now?

We all know that for the majority of ecommerce businesses, the back-to-school season starts around June, while everything for the holiday season must be in place by Labor Day.And while ecommerce sales, according to Forrester Research, will continue...

Website Optimization Governance: Stakeholders & Champions

Everyone has heard of the adage, “A stitch in time saves nine.” Never was that truer than with organizational governance of website optimization. For organizations new to testing and optimization, as well as those for whom this isn’t...

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