Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Shutterstock 220187188
How to Turn Information into Insight for Better Buyer Engagement

Today’s buyers have an unlimited number of choices when it comes to everything and anything they might want. From clothing, to food, electronics, services, or other products—what makes them decide to purchase your solution over someone else’s? The...

Shutterstock 501785887
How to Use Content Personalization to Win Customers

Businesses that take the extra step to add a personal touch to the user experience are often the ones that have the most loyal customers. Approximately 73 percent of customers like to buy from brands that have created...

Tuxpi Com 1530824991
The 'Who' and 'When' of Effective Targeting: Why Timing Matters

When it comes to understanding and connecting with your customers, segmentation can be an immensely powerful tool. Splitting a diverse audience into distinct groups allows you to reap the benefits of more precisely targeted content, and it only takes...

Cxphoneshutterstock 1064461262
Trading Data for Personalization – 4 Areas of Focus

Personalization is more important than ever before in this newly regulated GDPR world. How important? According to an article in RetailTouch Points, 87% of consumer survey respondents are willing to share various details of activity and consent to...

Shutterstock 289427012
How to Get Personalization Right

It’s hard to image that investing in personalization can be anything but right. There are many reasons to invest in personalization. According to a recent article by McKinsey, “Personalization can reduce acquisition costs by as much as 5...

Keepcalmshutterstock 1035164707
GDPR for Marketers — Part 2

The effective date for the EU General Data Protection Regulation (GDPR) is less than a month away (May 25) and organizations are scrambling to build new and auditable privacy and data practices to ensure compliance. There is a...

Eq1 2018 Thumb
The Landing Problem: How Product Detail Pages Trigger Revenue Loss

Let’s talk landing pages. Most ecommerce companies have made significant investments in engineering their websites to create the best possible first impression when a visitor arrives. Landing pages, then, are an important area of focus when considering the...

Experience the future of ecommerce personalization

Book your personalized demo today.