Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Interesting Data Can Be a Big Swing and a Miss

In my last blog post, I talked about how important it is to listen—whether it’s cues from a friend that we’re not interested in talking about the same things, or signs from a customer that says since I’m...

Will Brand Storytelling Result in a Retail Slam Dunk for Reebok?

When Reebok’s marquee endorser, Washington Wizards guard John Wall, made the move to Adidas (Reebok’s parent) back in January, many people who follow celebrity endorsements wondered if the footwear powerhouse would exit the basketball space altogether. But it...

Website Optimization Governance: Gaining & Maintaining Momentum

In my first blog post on website optimization governance, I covered the foundational steps to build an internal structure for website optimization. Those initial steps are essential for everything that follows—regardless if your organization has been optimizing and...

Go Ahead, Ask Abby...

Welcome to the very first installment of Ask Abby, your go-to place for questions about strategic best practices, optimization implementation, and just about anything else related to digital marketing.Here’s the plan: Send me your questions and I’ll work...

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The Benefits and Potential Pitfalls of Third-Party Data

Having access to third-party data allows marketers to paint a deeper, more complete picture of their customers. From their likes, dislikes, and product or category preferences, to browsing and purchase behaviors and more, third-party data gives you an...

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