Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Consumers Take Advantage of Pre-Black Friday Shopping Online

The 2013 holiday shopping season started with a resounding bang as leading online retailers experienced a 25% increase in revenue during the five-day period leading up to Thanksgiving compared to last year.While same-store traffic to leading ecommerce websites...

Holiday Sale
6 Ecommerce Essentials for a Very Merry Holiday Season

Inboxes are beginning to flood with flash sales, landing pages are flush with visions of red and green, and you can’t click through a website without coming across messages of thankfulness, merriment, and mirth. It can only mean...

How Data and Technology Impact the Travel Buyer's Journey

Travel companies are improving the customer experience on their websites by providing consumers with more personalized offers and other relevant information, said Nathan Richter at The PhoCusWright Conference, held this week in Hollywood, Florida.Travel suppliers can generate more...

After the Conversion: 4 Tips for Customer Retention

Congratulations, your visitor just made it through [insert your coveted conversion action here].Go ahead and give yourself a little pat on the back. But make sure it’s a little one, because your job isn't done. Since it costs...

Want Your Emails to Bomb? Just Keep Them Irrelevant.

Individuals today are exposed to over 5,000 ads per day, compared to 500 ads per day in 1970. - J. Walker Smith, executive chairman, the Futures CompanyIn our multi-screen world, today’s savvy shoppers are relentlessly bombarded with marketing...

The FUD Behind Web Page Flicker

Some contend that web page flicker inherently causes a bad customer experience, or that it invalidates a website experience because visitors know that they’re being put into a test group. Let’s start by defining what flicker actually is...

A Sneak Peek Behind the Scenes of Monetate Engage

Customers who receive relevant emails based on in-the-moment circumstances will respond with higher clickthrough rates, conversions, and revenue. Currently in beta and receiving rave reviews from retailers such as True Religion Brand Jeans, Monetate Engage allows marketers to...

The Weird and Wonderful World According to Seth Godin

Revolutions destroy the perfect and enable the impossible—and we're in the midst of a revolution right now. But this isn't any ordinary revolution of the agricultural/industrial type. This is the connection revolution, and it's forever changing the marketing...

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