Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

How to Dramatically Increase Your Return on Ad Spend

Display doesn’t work. Return on ad spend is weak. Banner blindness.You hear these negative remarks throughout the year about display advertising, yet come January, those same naysayers saddle up once again with the same uninformed display strategy. It’s...

How Do I Get Started with Website Testing?

Abby,What's the best way to start testing in an organization that's not used to having a culture of testing? —John M., ecommerce marketing manager, Orchard Brands.5 Steps to Starting a Testing ProgramStarting a testing culture within your organization...

Personalization Can Be a Double-Edged Sword

The whole idea of personalization, one-to-one marketing, is the ultimate double-edged sword. And both sides of that blade are very, very sharp.On one hand, we definitely want the ability to offer different products, services, messages, and so on...

Website Optimization Governance: Let the Testing Begin

Establishing and following a governance structure for website optimization is essential to your continued success. In my first blog post on website optimization governance, I covered the foundational steps to build an internal structure for website optimization. In...

How to Win in the New Economy

Brands that will win in the new economy are the ones that understand their customers better, and are able to craft the best experiences based on customers’ needs and context. The world of one-size-fits-all is gone today.This is...

Demand Generation for the Perpetually Connected Customer

Creating tons of demand generation is great, and driving interested and qualified traffic to your website is a recipe for success. But not capitalizing on the time and money you spend getting someone to your website can be...

Why Even Relevant Emails Can Sometimes Suck

I like pizza (not as much as this guy, but still much more than a normal person).As a subscriber to nearly every national pizza chain’s email list, I receive countless―and competing―messages that attempt to coax me into placing...

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