Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Will Brand Storytelling Result in a Retail Slam Dunk for Reebok?

When Reebok’s marquee endorser, Washington Wizards guard John Wall, made the move to Adidas (Reebok’s parent) back in January, many people who follow celebrity endorsements wondered if the footwear powerhouse would exit the basketball space altogether. But it...

Website Optimization Governance: Gaining & Maintaining Momentum

In my first blog post on website optimization governance, I covered the foundational steps to build an internal structure for website optimization. Those initial steps are essential for everything that follows—regardless if your organization has been optimizing and...

Go Ahead, Ask Abby...

Welcome to the very first installment of Ask Abby, your go-to place for questions about strategic best practices, optimization implementation, and just about anything else related to digital marketing.Here’s the plan: Send me your questions and I’ll work...

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The Benefits and Potential Pitfalls of Third-Party Data

Having access to third-party data allows marketers to paint a deeper, more complete picture of their customers. From their likes, dislikes, and product or category preferences, to browsing and purchase behaviors and more, third-party data gives you an...

How a Great Team Makes Even Greater Products

In many of my discussions with companies focused on website optimization, one question comes up repeatedly: How can their brands create and manage a modern technology organization similar to what Monetate has done with its own agile software...

Flash Sales: Better Never Than Late?

I worked in publishing for almost 20 years. Starting in the mid-2000s, as advertising sales plummeted and readers headed elsewhere to get their news and information, a lot of publishers chased their tails rather than try to come...

The Booming Customer Segment You’re Underserving

43.1 million. That’s the number of people who are 65 and older in the U.S. right now, the largest this group has ever been. Demographers report this population segment will continue to grow rapidly, more than doubling by...

LivePredict: Behind the Scenes

[caption id="attachment_18945" align="alignright" width="310"] The LivePredict development team in action.[/caption]Behind every Monetate product is a team of smart people tasked with turning their own, or someone else's, ideas into a reality. Such is the case with last week's...

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