Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

After the Conversion: 4 Tips for Customer Retention

Congratulations, your visitor just made it through [insert your coveted conversion action here].Go ahead and give yourself a little pat on the back. But make sure it’s a little one, because your job isn't done. Since it costs...

Want Your Emails to Bomb? Just Keep Them Irrelevant.

Individuals today are exposed to over 5,000 ads per day, compared to 500 ads per day in 1970. - J. Walker Smith, executive chairman, the Futures CompanyIn our multi-screen world, today’s savvy shoppers are relentlessly bombarded with marketing...

The FUD Behind Web Page Flicker

Some contend that web page flicker inherently causes a bad customer experience, or that it invalidates a website experience because visitors know that they’re being put into a test group.Let’s start by defining what flicker actually is. The...

A Sneak Peek Behind the Scenes of Monetate Engage

Customers who receive relevant emails based on in-the-moment circumstances will respond with higher clickthrough rates, conversions, and revenue. Currently in beta and receiving rave reviews from retailers such as True Religion Brand Jeans, Monetate Engage allows marketers to...

The Weird and Wonderful World According to Seth Godin

Revolutions destroy the perfect and enable the impossible—and we're in the midst of a revolution right now. But this isn't any ordinary revolution of the agricultural/industrial type. This is the connection revolution, and it's forever changing the marketing...

Bryan Eisenberg Thinks Jeff Bezos is Crazy. Crazy Brilliant.

“The future of data is focused deadly on the customer experience and the ability to be agile,” said Bryan Eisenberg from the stage at today's ClickTale’s “Converting Behavior to Business” Forum. And according to the online marketing guru...

Me and Amazon, We’ve Got a Good Thing Going

Last week, I bought a cool new messenger bag. I found it while I was shopping around on the manufacturer’s website, checking out 3D views of the bag and reading product descriptions. But after I fell in love...

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