Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

The FUD Behind Web Page Flicker

Some contend that web page flicker inherently causes a bad customer experience, or that it invalidates a website experience because visitors know that they’re being put into a test group.Let’s start by defining what flicker actually is. The...

A Sneak Peek Behind the Scenes of Monetate Engage

Customers who receive relevant emails based on in-the-moment circumstances will respond with higher clickthrough rates, conversions, and revenue. Currently in beta and receiving rave reviews from retailers such as True Religion Brand Jeans, Monetate Engage allows marketers to...

The Weird and Wonderful World According to Seth Godin

Revolutions destroy the perfect and enable the impossible—and we're in the midst of a revolution right now. But this isn't any ordinary revolution of the agricultural/industrial type. This is the connection revolution, and it's forever changing the marketing...

Bryan Eisenberg Thinks Jeff Bezos is Crazy. Crazy Brilliant.

“The future of data is focused deadly on the customer experience and the ability to be agile,” said Bryan Eisenberg from the stage at today's ClickTale’s “Converting Behavior to Business” Forum. And according to the online marketing guru...

Me and Amazon, We’ve Got a Good Thing Going

Last week, I bought a cool new messenger bag. I found it while I was shopping around on the manufacturer’s website, checking out 3D views of the bag and reading product descriptions. But after I fell in love...

How to Dramatically Increase Your Return on Ad Spend

Display doesn’t work. Return on ad spend is weak. Banner blindness.You hear these negative remarks throughout the year about display advertising, yet come January, those same naysayers saddle up once again with the same uninformed display strategy. It’s...

How Do I Get Started with Website Testing?

Abby,What's the best way to start testing in an organization that's not used to having a culture of testing? —John M., ecommerce marketing manager, Orchard Brands.5 Steps to Starting a Testing ProgramStarting a testing culture within your organization...

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