Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Silicon Alley Players Chime in on What 2014 Holds

From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year.So what does 2014 have in store? I posed the question to New York’s...

What Your Business Can Learn from Iron Maiden

I recently ran across an article about how the heavy metal band Iron Maiden used ‘big data’ to grow their business… err, support its fanbase. It’s a great parallel: Your company is made up of people who you...

Run Away From This Old School Marketing Approach

In today’s fast-moving, data-driven, measured, targeted world, winning companies are recognizing that being customer focused in words alone isn’t cutting it. Action and measurable results are all that matters when putting your customer at the center of your...

Is the Kindle on Fire or Burned Out?

When Jeff Bezos got in front of a national television audience on 60 Minutes the day before Cyber Monday to talk about delivery drones, many people passed it off as a publicity stunt to promote holiday sales. Basically...

It's Time to Think Outside of the KPI Box

My family and I went to Disney World a couple of weeks ago, and to get around, I rented a Camry. But instead of having something really useful like a navigation system (Have you ever trekked around Orlando...

Gmail Images: Don't Believe the Hype

With 425 million active users, Gmail is the largest email service in the world. So understandably, when big changes are made to the way Google serves images, marketers are going to take notice. But instead of playing the...

2014's Online Marketing Megatrends

At the start of 2013, I wrote about the trends that would dominate website conversion optimization discourse and practice for the year. The overarching theme then was context, with digital marketers struggling to create relevance across channels and...

The Empowered Traveler (and My Sister-in-Law) Rules

You’ve heard it by now. The customer is more empowered than ever before. Put the customer at the center of your business. Become more customer centric.What’s making customers more empowered, or what’s requiring companies to focus more on...

Display 101: A Fundamentals Crib Sheet

While the majority of my career has been rooted in evangelizing conversion optimization, I spent the years between Adobe and Monetate submerged in the other pond of online marketing—display. More specifically, improving the performance of display via machine...

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