Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Putting Your Email Strategy on the Right Track

When CMOs started focusing their marketing strategies on better understanding their customers and deepening relationships with them to drive loyalty and overall lifetime value, marketers turned to email.But traditional email is no longer meeting those CMO objectives.Marketers are...

How to Leverage Weather In Your Geo-targeted Marketing Campaigns

It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and record snowfall in the Pacific...

B2B Communication
New-School B2B Marketing: Communicating to the Individual

Leading business-to-business marketers are moving away from their spray and pray acquisition strategies, opting instead to create more personalized experiences for each buyer. And it’s no wonder: a recent Corporate Executive Board Marketing Leadership Council study found that...

Breaking Down the Super Bowl's Multi-Channel Champions

When the big game kicked off last night, fans and brands were glued to their television sets, smartphones and tablets.Brands—both those with commercials during the big game and those without—were looking to real-time marketing with the hopes of...

Myth Truth
Debunk the Myths About Personalization

In the beginning, tracking web traffic was an expensive proposition. Only the biggest companies could afford it. And even when tools like Google Analytics started to make tracking more accessible, few enough analysts were in the market to...

The C-Suite Gold Medal Game: CIOs Versus CMOs

As the Winter Olympics in Sochi soon get underway, I’m reminded not only of the exciting London games of two years ago, but a report from Gartner around the same time that said by 2017, CMOs would spend...

It's Time to Kick Standard Attributes Up a Notch

Back in September, we took a look at how Reebok planned to use nostalgia to sell more sneakers, an interesting move considering the forward-looking product marketing strategies utilized by most other footwear brands.Well guess what? For me (and...

Is Marketing Even Necessary in Online Banking?

A bank account is an inevitability for most people. And because bank products are often commodities, a common misperception in direct banking is that there’s no need to drop millions of dollars into a marketing budget. But this...

Is Clienteling in Your Future?

When you’re a luxury brand, one of the biggest post-holiday concerns is how to get rid of unsold merchandise without devaluing your brand. Perception is crucial, and a $1,500 handbag on clearance doesn’t really scream cachet.Enter clienteling. By...

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