Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Two Items Missing From Your Conversation About Convergence

What’s up with convergence?One of the hottest topics in digital marketing last year—pulling together data sets from across the web to paint a better picture of customers and how they act—has been quietly fading from our vocabulary. And...

Four Steps for Creating Winning Customer Experiences

Talk to most marketers and they’ll tell you that creating a winning customer experience is good for a brand’s bottom line.It might surprise you, then, that less than 5% of marketers think they’re delivering on that goal.So, why the gap?We...

Trimming the Fat From Online Marketing

A big part of why I think online marketing can be so hard is because we make it hard.Nobody has a unifying, simple concept. Instead, we have enormously complicated concepts with millions and millions of options. And it’s...

Be a Digital David: Three Tips to Beat Your Goliath

Everyone loves an underdog. Every sports fan still gets chills when they hear replays of Al Michaels screaming “Do you believe in miracles?” as the scrappy 1980 US hockey team defeated the mighty Soviets. Every child of the...

What Happens When Your Email Marketing Is No Longer Relevant

Recently, marketers have been adopting the mantra “more email, more money.”If you increase the number of emails you send, the thinking goes, you’ll increase the number of customer conversions. Regardless of your success with this tactic, most marketers...

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