Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Is the Kindle on Fire or Burned Out?

When Jeff Bezos got in front of a national television audience on 60 Minutes the day before Cyber Monday to talk about delivery drones, many people passed it off as a publicity stunt to promote holiday sales. Basically...

It's Time to Think Outside of the KPI Box

My family and I went to Disney World a couple of weeks ago, and to get around, I rented a Camry. But instead of having something really useful like a navigation system (Have you ever trekked around Orlando...

Gmail Images: Don't Believe the Hype

With 425 million active users, Gmail is the largest email service in the world. So understandably, when big changes are made to the way Google serves images, marketers are going to take notice. But instead of playing the...

2014's Online Marketing Megatrends

At the start of 2013, I wrote about the trends that would dominate website conversion optimization discourse and practice for the year. The overarching theme then was context, with digital marketers struggling to create relevance across channels and...

The Empowered Traveler (and My Sister-in-Law) Rules

You’ve heard it by now. The customer is more empowered than ever before. Put the customer at the center of your business. Become more customer centric.What’s making customers more empowered, or what’s requiring companies to focus more on...

Display 101: A Fundamentals Crib Sheet

While the majority of my career has been rooted in evangelizing conversion optimization, I spent the years between Adobe and Monetate submerged in the other pond of online marketing—display. More specifically, improving the performance of display via machine...

$2.4 Trillion Is Up For Grabs. Who Wants In?

At first glance, us moms may not come off collectively as a group with massive financial influence. Admittedly, yoga pants, diaper bags, and a shirtful of spit-up don’t necessarily connote global economic domination (and really, who has time...

5 Tips for Getting a Video Strategy Ready for 2014

To remain competitive, strengthen relationships with customers, and acquire new ones, companies will need to shift much more of their pre-sales communication from text to video. Marketers who invest the next year in developing teams to efficiently and...

2013’s Cyber Monday Crushes the Ecommerce Record

The following is an update from a post earlier today.Back in 2005, when Cyber Monday was launched (and shop.org coined the now ubiquitous moniker), it ended up being only the 10th biggest online shopping day of the year...

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