Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

4 Tips for Creating an Effective Call to Action

If you work in marketing or digital operations, the call to action (CTA) is something of a rock star. We test it. We revere it. We understand that a small lift in click-throughs for it can mean significant...

Velvet Rope
Using VIP Treatment to Deliver Unexpected Results

It might sound a little strange to state something so obvious, but marketers are customers. So when we talk about putting ourselves in the customer’s shoes, or looking at something from the customer’s point of view, it shouldn’t...

Life Imitates Art: HBO’s Silicon Valley

Last month, I detailed the similarities between the challenges faced by founders of small early-stage companies, and by marketers at some of the world’s largest and most established brands. Clearly impressed by my analogy, HBO has launched a...

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Creating Useful 404 Error Pages

Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the gap. It’s pretty clear that it’s time to...

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