Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

The State of Mobile Commerce in 2014

Mobile commerce in the United States is expected to grow nearly 50% in the next four years, but most companies still are allocating modest budgets to that channel, according to data shared today with attendees at Monetate’s 4th...

Two Items Missing From Your Conversation About Convergence

What’s up with convergence?One of the hottest topics in digital marketing last year—pulling together data sets from across the web to paint a better picture of customers and how they act—has been quietly fading from our vocabulary. And...

Four Steps for Creating Winning Customer Experiences

Talk to most marketers and they’ll tell you that creating a winning customer experience is good for a brand’s bottom line.It might surprise you, then, that less than 5% of marketers think they’re delivering on that goal.So, why the gap?We...

Trimming the Fat From Online Marketing

A big part of why I think online marketing can be so hard is because we make it hard.Nobody has a unifying, simple concept. Instead, we have enormously complicated concepts with millions and millions of options. And it’s...

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