Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Be a Digital David: Three Tips to Beat Your Goliath

Everyone loves an underdog. Every sports fan still gets chills when they hear replays of Al Michaels screaming “Do you believe in miracles?” as the scrappy 1980 US hockey team defeated the mighty Soviets. Every child of the...

What Happens When Your Email Marketing Is No Longer Relevant

Recently, marketers have been adopting the mantra “more email, more money.”If you increase the number of emails you send, the thinking goes, you’ll increase the number of customer conversions. Regardless of your success with this tactic, most marketers...

A Tablet Takeover's Coming. Are You Ready?

This summer, I wrote a blog post suggesting that digital marketers in the ecommerce space accelerate the timelines of their tablet optimization projects. If you’ve read our latest Ecommerce Quarterly report, released earlier this week, you probably know...

How to Increase Conversions Without Racing to the Bottom

In online marketing, and in conversion rate optimization in particular, there’s a relatively large danger of missing the forest for the trees. Some marketers are so obsessed with conversion rates that they forget to look at conversions with...

Small Tests Can Produce Quick Wins for Online Banks

If you asked a person without extensive baseball knowledge if they would rather play small ball or hit home runs, they would likely say hit home runs. And who could blame them? There’s glory and fame that comes...

Putting Your Email Strategy on the Right Track

When CMOs started focusing their marketing strategies on better understanding their customers and deepening relationships with them to drive loyalty and overall lifetime value, marketers turned to email.But traditional email is no longer meeting those CMO objectives.Marketers are...

How to Leverage Weather In Your Geo-targeted Marketing Campaigns

It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and record snowfall in the Pacific...

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