Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Velvet Rope
Using VIP Treatment to Deliver Unexpected Results

It might sound a little strange to state something so obvious, but marketers are customers. So when we talk about putting ourselves in the customer’s shoes, or looking at something from the customer’s point of view, it shouldn’t...

Life Imitates Art: HBO’s Silicon Valley

Last month, I detailed the similarities between the challenges faced by founders of small early-stage companies, and by marketers at some of the world’s largest and most established brands.Clearly impressed by my analogy, HBO has launched a hysterical...

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Creating Useful 404 Error Pages

Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the gap. It’s pretty clear that it’s time to...

What we Learned at Monetate Summit

With another Monetate Summit in the books, we here at Monetate spent a portion of the morning talking about the great things we learned over the last few days.If you didn’t join us, you missed an event packed...

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