Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Making Sure You're Ready for Canada's Anti-Spam Legislation

Email marketing in Canada is getting shaken up.A landmark law, the Canadian Anti-Spam Legislation, goes into effect July 1, 2014, and it promises to substantially change the digital marketing landscape—and not just for Canadian companies. The law, CASL...

Serve it in 60: Father’s Day Promo

Remember Rachel Ray’s “30 Minute Meals” TV show?It spring-boarded the celebrity chef to stardom, landing her an Emmy, several more TV shows, a series of cookbooks and her own line of kitchenware. Ray was successful, in part, because...

House Of Cards2 1
Frank Underwood’s Lessons for Digital Marketers

You can’t deny the draw of Frank Underwood. We’re big fans of Netflix’s House of Cards here at Monetate, and have done our fair share of quoting it. And that got me thinking: Despite being perhaps the most...

Your Brand Needs a Doctor (Dre)

Pop quiz: Name an industry where a premium brand owns a massive 70% of its market.Can’t? That’s OK.Despite dominating a few news cycles over the last couple weeks, the answer is more surprising than you might think: headphones...

4 Tips for Creating an Effective Call to Action

If you work in marketing or digital operations, the call to action (CTA) is something of a rock star. We test it. We revere it. We understand that a small lift in click-throughs for it can mean significant...

Velvet Rope
Using VIP Treatment to Deliver Unexpected Results

It might sound a little strange to state something so obvious, but marketers are customers. So when we talk about putting ourselves in the customer’s shoes, or looking at something from the customer’s point of view, it shouldn’t...

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