Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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Beyond Website Optimization: Omnichannel is Here to Stay

Beyond Website Optimization: Omnichannel is Here to Stay There’s no doubt about it: having a strong website optimization strategy in place is crucial for your brand. Over time, however, customers have expanded to platforms beyond your website and...

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How to Use Dynamic Content to Build Customer Relationships

Dynamic content allows you to shift the customer experience based on your customer’s needs. By personalizing content across multiple platforms, you can build interactions with your brand that your customers will remember. In order to do so, however...

Back To School
Back-To-School: Retail Trends & Study Findings

With Labor Day just past, back-to-school shopping is now in full swing as parents rush to get the last details pulled together before the school year starts. (And for those of you everything at the last minute: We’re...

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3 Applications for Real-Time Personalization

Real-time personalization is becoming an increasingly common method for marketers looking to form a stronger customer base. If you aren’t already utilizing it, you should be. Here’s why: Presenting your audience with personalization in real time can give...

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The Future of Ecommerce is Looking Bright with AI

Editor's note: This post was initially published in early 2017. It was updated to in August 2018 to include new information.  As Monetate looks ahead, there’s one thing that seems to be a recurring topic around the...

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My Promise to You

20160. That’s the number of minutes I’ve been part of the Monetate family. For each of those ticks of the clock, I’ve been reminded what a gift it is to lead our community. With each meeting, employee lunch...

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4 Keys to Utilizing Customer Experience Optimization

Customer experience optimization is the practice of continuously improving the user experience with A/B and multivariate testing, real-time customer data, analytics, and personalization. Optimizing the customer experience is an effective way to connect with users and bring...

Culture Of Testing
How to Create a Culture of Testing and Optimization

I’ve listened and talked to dozens of companies to discuss how they use testing to drive higher revenue, leads and traffic. As a result, I’ve become convinced that some have developed what I will call a ‘Culture of...

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