Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

How To Generate Better A/B Test Ideas

If you’re like most marketers, you’ve been there. You have a brilliant idea for your next A/B test. You’re absolutely positive the B version is going to be a smash hit. Your conversion rate will go through the...

The 5 Ws of Mobile Commerce Optimization

Everywhere you turn, it seems, people are talking about how understanding context is the most important aspect of building a better web.No one, though, has captured it as well as Code and Theory’s Dan Gardner, co-founder and executive...

10 Ways to Improve Your Email Marketing Campaigns

  To get back to basics, an email marketing campaign is an email, or a series of emails, sent out from a business to clients or prospects. The goals for this type of campaign can include brand awareness...

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The Beautiful Game…of Data

When it comes to data and marketing, most people take the analogy to Moneyball. And it’s pretty easy one to see why: Just like how Billy Beane, the general manager of the Oakland Athletics, used previously ignored data...

Three Email Marketing Tips to Get You Ready for Holiday 2014

It’s September, which means it’s time to talk turkey about your email program. Q4 brings the most intense individual shopping period, including single largest online-shopping day (in Cyber Monday), and prolonged shopping season of the year from now...

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