Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Back To School Kid
Acing Your Back-to-School Strategy

Pop quiz: What’s the second most lucrative e-commerce shopping season? If you guessed “back to school,” congratulations; you’re at the head of the class. If you’re wondering how you just got your kids into summer camp and are...

Getting Visual: The Email Marketer's New Challenge

The email subject line is dying.Go ahead: Clench your fist, curse, tell me I’m wrong. There are, after all, 35 million search results for “subject line best practices” and another 28 million for “subject line strategy.” You can...

Serve it in 60: Optimizing Your Navigation Bar

Imagine you run a large brick and mortar store. You have a wide array of products and a ton of foot traffic, but there’s a problem: People can’t figure out how to navigate your store. They wander around...

IWWIWWWIWI—The Acronym Driving Your Customers

IWWIWWWIWI. It’s a mouthful of an acronym, and isn’t easy to figure out, but it’s incredibly important for marketers to understand.It stands for I want, what I want, where and when I want it. I came across the...

Why iOS 8 Can Mean Big Bucks For Online Retailers

It’s no news that consumers like to browse on their smartphones. But they like shopping around a lot more than they actually make purchases. Why? Because checkout and payment experiences on mobile are often clumsy, burdensome, and, in...

How 15 Cents Worth of Stamps Bought a Customer for Life

A couple years ago, author and digital strategist Jay Deragon coined the phrase “Youtility.” His idea was simple: marketers need to focus more on “being able to add more and more value to consumers.”Last year, social media pro...

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