Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Why You Need to Bring Your Email up to Speed

In the winter of 1860, a Vermont-native by the name of William Hepburn Russell teamed with two business partners to create the Pony Express—a fast mail service that proposed to significantly cut down the amount of time it...

To Trigger or Target; That Is the Question

"Triggered or targeted emails? Which is better?"It's been asked so often I hear it now as Shakespeare's "To be or not to be..." Cliché, I know, but the email marketer's struggle over which is better for the personalized...

Customer Journey
Three Ideas to Kickstart Your Omnichannel Marketing

For shoppers, there are more ways to research, discover, and engage with a brand than ever before. Indeed, the experience has become a multichannel, multi-device, process that spans time and space. From the living room to the...

Are Your Graphics Getting In the Way of Your Users?

The thing with websites is that you can’t just focus on how beautiful you can make them.Visuals—whether in the form of an image, a color block, or a video—affect the user experience. That means you need to carefully...

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