Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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The Beautiful Game…of Data

When it comes to data and marketing, most people take the analogy to Moneyball. And it’s pretty easy one to see why: Just like how Billy Beane, the general manager of the Oakland Athletics, used previously ignored data...

Three Email Marketing Tips to Get You Ready for Holiday 2014

It’s September, which means it’s time to talk turkey about your email program. Q4 brings the most intense individual shopping period, including single largest online-shopping day (in Cyber Monday), and prolonged shopping season of the year from now...

A Customer Segmentation Story Told Through Ice Cream

My local ice cream shop is part of a family-run dairy farm.They started their business in the early 70s, milking cows, processing the milk and packaging it right on their farm. They complimented that core offering with ice...

Serve it in 60: Targeting Your Best Customers

When it came to driving revenue, customer acquisition used to be considered the silver bullet. And marketing teams, at least in retail, responded as such: they spent 80-90% of their marketing budgets acquiring customers. But that’s changing.Over the...

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Setting the Course for the Future of Monetate

Seven years ago, my friend and co-founder David Brussin left Symantec, which had acquired our company TurnTide, to start his own company. True to his pattern of innovation, David came up with a great idea. He wanted...

The Path Ahead for Monetate

Monetate makes me incredibly proud every day. Our products have changed the way 300 great brands engage with their customers, and they’re constantly praising the positive impact we’ve made on their businesses. Over the last nearly seven years...

Is your website testing strategy short term or a long term?

In testing, there are generally two methods for determining winners: tests that only look in the positive direction; and tests that look in both the positive and negative directions. Statisticians refer to these as one-tailed tests and two-tailed...

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