The latest news, strategies, and tactics from the world of ecommerce.
As 2014 comes to a close, many of us will be drawing up New Year’s resolutions to refresh and refocus ourselves heading into 2015. Often resolutions include grandiose goals, such as “save $10,000 for our Hawaii getaway”...
When most people think of conversion optimization, they usually think about turning visitors from searchers to purchasers. There’s a good reason for that - that aspect of conversion is both important and well-covered. However, there’s so much more...
With Black Friday and Cyber Week behind us and Christmas only a week away, many retailers are focused on driving key promotions before shipping deadlines expire. The United States Post Office will be delivering packages seven days a...
Go down the list of social networks driving traffic to your ecommerce business and, after counting off Facebook, Pinterest, Reddit and Twitter, you’ll quickly find yourself at… Meilishuo? Essentially a Chinese version of Pinterest that’s more focused on...
Google Analytics does a good job of basic data visualization, but sometimes falls short when you need to dive deeper. If you use Google Analytics, you may have realized by now that there are more than 100 graphs...
When Apple Pay hit the streets on more than 10 million iPhones last month, it signaled that the tipping point for mobile payments is finally on the horizon — Google had planted the seed with Google Wallet two...
George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.”Good quote from George, and it certainly has its merits, but George couldn't be more...
Ecommerce traffic and sales rise this season as savvy consumers take holiday deal browsing and buying mobileThe Monetate Platform influenced more than a quarter of all U.S. ecommerce sales (or more than one in every four dollars spent...
We’re less than a week from Cyber Monday, one in a handful of days this holiday season that will help drive ecommerce sales close to the forecasted $105 billion during Holiday 2014. So, what are some of the...
By the time users get to your error page, you’re already struggling about goodwill.It doesn’t matter whether visitors get there via some old page they bookmarked, a referral from another site to a page that no longer exists...