The latest news, strategies, and tactics from the world of ecommerce.
I used to market chemistry journals to scientists. I know it sounds dull, but it actually taught me a lot. Yes, about chemistry (you’d be amazed at what you can make with shaving cream and food coloring), but...
Last month, you might have heard, Apple’s Tim Cook took the stage at the Flint Center in Cupertino, Calif., and announced the iPhone 6 (and iPhone 6 Plus). It was kind of a big deal in the tech community...
One of the most popular topics surrounding A/B testing is generating new ideas.It’s one of the most frequent requests we get from our customers. And if you take a look at Google search results, it’s one of the...
Today is October 16, which means, if you’re paying attention, more than 40 percent of consumers have begun their holiday shopping.That might mean it’s too late to put a full-on strategy into place to reach your holiday shoppers...
When you think of a lemonade stand, you’re probably picturing your own kid, or one from the neighborhood, with a pitcher of Country Time lemonade at $.25 per cup. Maybe more, if they’ve realized the value of...
Among the multitude of tools you can use for ecommerce, very few would regard Google Analytics as the sexiest. With the tools you’re using to run split tests on your product page, the pieces of software that score...
If you’re like most marketers, you’ve been there. You have a brilliant idea for your next A/B test. You’re absolutely positive the B version is going to be a smash hit. Your conversion rate will go through the...
“So which won: A or B?” No matter how long you’ve been running a testing program—or how long your executive has overseen a testing program—it’s easy to be thrown off by this question. Your executive, and the leadership...
Everywhere you turn, it seems, people are talking about how understanding context is the most important aspect of building a better web.No one, though, has captured it as well as Code and Theory’s Dan Gardner, co-founder and executive...
Most email calendars are planned months in advance, and that can make it daunting to try something new or make a change to a campaign that’s already planned. And if your emails aren’t performing as well as they...