Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Serve it in 60: Targeting Your Best Customers

When it came to driving revenue, customer acquisition used to be considered the silver bullet. And marketing teams, at least in retail, responded as such: they spent 80-90% of their marketing budgets acquiring customers. But that’s changing.Over the...

Headshot Duncalfe
Setting the Course for the Future of Monetate

Seven years ago, my friend and co-founder David Brussin left Symantec, which had acquired our company TurnTide, to start his own company. True to his pattern of innovation, David came up with a great idea. He wanted...

The Path Ahead for Monetate

Monetate makes me incredibly proud every day. Our products have changed the way 300 great brands engage with their customers, and they’re constantly praising the positive impact we’ve made on their businesses. Over the last nearly seven years...

Is your website testing strategy short term or a long term?

In testing, there are generally two methods for determining winners: tests that only look in the positive direction; and tests that look in both the positive and negative directions. Statisticians refer to these as one-tailed tests and two-tailed...

Why You Need to Bring Your Email up to Speed

In the winter of 1860, a Vermont-native by the name of William Hepburn Russell teamed with two business partners to create the Pony Express—a fast mail service that proposed to significantly cut down the amount of time it...

To Trigger or Target; That Is the Question

"Triggered or targeted emails? Which is better?"It's been asked so often I hear it now as Shakespeare's "To be or not to be..." Cliché, I know, but the email marketer's struggle over which is better for the personalized...

Experience the future of ecommerce personalization

Book your personalized demo today.