Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Boots
I sent this, but they bought that. What’s up with that?

When premium footwear and apparel company Johnston & Murphy decided to add more robust tracking to their email campaigns, they turned to Customer Profiles & Monetate. In a recent blog post, Customer Portfolios used the example of...

What will conversion rates look like in 2020?

The resounding chorus you hear in the online marketing industry is that smartphones don't convert. Or at least, they do sometimes, but the conversion rates are horrendous. In 2013, studies like this one pegged mobile phone conversions at...

Ecommerce Derby
We made an infographic about the Kentucky Derby.

Really, that’s not entirely true. The infographic depicts a derby-style showdown of the industry’s most popular customer experience solutions—A/B testing, product recommendations, and personalization. We call it the “Ecommerce Derby.” We had a lot of fun making this...

Default Post Thumbnail
A counter-intuitive truth: Personalization CAN scale

An unseemly tirade for retailers with ambition: Part 3 We’ve been venting a lot lately. Thanks for listening. We got most of our frustrations out in our recent rant about personalization, but there are some things that...

Ibm
Monetate featured on IBM’s Smarter Commerce blog

Our own VP of marketing, Kevin Young, wrote a guest post for IBM’s Smarter Commerce blog. It was posted today. Here’s an excerpt: Retailers have been surprising and delighting their customers with personalized experiences since, well, the beginning...

Icecream
Why personalization is way more than product recos

An unseemly tirade for retailers with ambition: Part 2 There’s something we’ve been seeing a lot of lately and it’s really making us mad. We hope this doesn’t come out wrong. Lots of ecommerce marketers throw up...

People X Mouth
You can’t just personalize for email

An unseemly tirade for retailers with ambition: Part 1 It’s something we got off our chests in our recent personalization rant. We discussed the disconnect between what most retailers say (they want an actionable personalization strategy) and what...

Wreak wavoc on Monetate.com—today only

Our engineers have setup a fun April Fools' experience on the Monetate homepage today. Just click the buttons above the top nav to turn our site into an interactive playground. You can create magnetic "fridge" poetry, turn the...

Thoughtful Data
True optimization begins with a thoughtful look at the data

Matty Wishnow, founder & CEO of Clearhead (a Monetate Certified Partner), recently posted a though-provoking piece on their company blog about website testing and optimization. It’s their take on a point and a question we bring up a...

3 ecommerce sales trends you need to know

Raise your hand if you’ve ever been guilty of this thought:Those holiday numbers are interesting, but what am I actually going to do with the data?By the time we’ve dug through holiday results and Q4 numbers on the...

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