Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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Monetate featured on IBM’s Smarter Commerce blog

Our own VP of marketing, Kevin Young, wrote a guest post for IBM’s Smarter Commerce blog. It was posted today. Here’s an excerpt: Retailers have been surprising and delighting their customers with personalized experiences since, well, the beginning...

Icecream
Why personalization is way more than product recos

An unseemly tirade for retailers with ambition: Part 2 There’s something we’ve been seeing a lot of lately and it’s really making us mad. We hope this doesn’t come out wrong. Lots of ecommerce marketers throw up...

People X Mouth
You can’t just personalize for email

An unseemly tirade for retailers with ambition: Part 1 It’s something we got off our chests in our recent personalization rant. We discussed the disconnect between what most retailers say (they want an actionable personalization strategy) and what...

Wreak wavoc on Monetate.com—today only

Our engineers have setup a fun April Fools' experience on the Monetate homepage today.Just click the buttons above the top nav to turn our site into an interactive playground. You can create magnetic "fridge" poetry, turn the cursor...

Thoughtful Data
True optimization begins with a thoughtful look at the data

Matty Wishnow, founder & CEO of Clearhead (a Monetate Certified Partner), recently posted a though-provoking piece on their company blog about website testing and optimization. It’s their take on a point and a question we bring up a...

3 ecommerce sales trends you need to know

Raise your hand if you’ve ever been guilty of this thought:Those holiday numbers are interesting, but what am I actually going to do with the data?By the time we’ve dug through holiday results and Q4 numbers on the...

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6 reasons to drop Maxymiser before it’s too late

Unless you’ve been living under a rock without access to the part of the internet that talks about SaaS news, you know that Maxymiser was recently acquired by Oracle. If you’re a (former) Maxymiser customer, we think there...

Monetate Idea
Ideas for segmentation & website personalization

What if you could deliver a unique, customized experience tailored to each individual customer? It’s called 1-to-1 marketing, and recent technological innovations are enabling marketers to get a lot closer to this goal. One of the ways companies...

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