Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Mobile back-to-school shopping is on the rise... again. 

46% of shoppers will use a tablet to make their back-to-college purchases. 31% plan to purchase via smartphone—a new high for the annual NRF survey.The data collected by NRF also underscore a trend we've been observing here at Monetate for...

Personalization Intelligence Report Cover
The Innovative Way L’Oréal Paris is Capturing Customer Data

Before you deliver personalization, you have to have customer data. Makes sense, right? But how are today’s most tech-savvy brands capturing data about their customers? Most important: How do they make it actionable? The recently released L2 Personalization...

This Week Today: The 5 best links of the week

Welcome to This Week Today, a weekly roundup of the week's best links, published every week on Friday morning. Here's This Week Today vol. #three for Friday 7.24.2015.1. The Dot Connectors: Creating personalization at every step of the customer experience [Content Standard]"It was clear that...

Personas
The Personalization Report Card: Email

Ever wonder how many brands really send out personalized emails or personalized content? Sure, it can boost opens and conversions, but how many brands take the time to make effective personalized email campaigns? As you might expect, the answer...

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Report: Product recommendations best practices

We’ve all been there. Irrelevant product recommendations—stuff like recommendations for a scarf when you’re browsing swimsuits. “They must know I’m getting ready to head to the beach… can’t we do better than this? It’s 2015!” you say to...

This Week Today: The 5 best links of the week

Welcome to This Week Today, a new blog series published by the Monetate content team. Yes, we stole the name from John Oliver. No, we're not sorry.Join us each Friday for a wrap up of the week's top ecommerce news...

How to target promotions for back-to-school shoppers

It's mid-July, which means three things: It's hot. All the big summer movies have already been released. The back-to-school shopping season is quickly approaching its crescendo.Back-to-school spending is projected to increase to 4.6% year-over-year. And as many as 29%...

This Week Today: HBO, QVC, IRCE & more

Welcome to This Week Today, a new blog series published by the Monetate content team. Yes, we stole the name from John Oliver. No, we're not sorry.Join us each Friday for a wrap up of the week's top ecommerce news...

3 ominous ecommerce stats from Q1 2015.

At 35.25%, average bounce rate was nearly 6 percentage points higher at the end of Q1 2015 than it was at the end of Q1 2014. At $122.65, average order value was down 2.5% year-over-year. At 2.32%, conversion rates are...

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