Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Thoughtful Data
True optimization begins with a thoughtful look at the data

Matty Wishnow, founder & CEO of Clearhead (a Monetate Certified Partner), recently posted a though-provoking piece on their company blog about website testing and optimization. It’s their take on a point and a question we bring up a...

3 ecommerce sales trends you need to know

Raise your hand if you’ve ever been guilty of this thought:Those holiday numbers are interesting, but what am I actually going to do with the data?By the time we’ve dug through holiday results and Q4 numbers on the...

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6 reasons to drop Maxymiser before it’s too late

Unless you’ve been living under a rock without access to the part of the internet that talks about SaaS news, you know that Maxymiser was recently acquired by Oracle. If you’re a (former) Maxymiser customer, we think there...

Monetate Idea
Ideas for segmentation & website personalization

What if you could deliver a unique, customized experience tailored to each individual customer? It’s called 1-to-1 marketing, and recent technological innovations are enabling marketers to get a lot closer to this goal. One of the ways companies...

EQ4: "The Gift of Personalization" just released

Read the latest edition of Monetate's Ecommerce Quarterly report to find out how leading retailers used personalization to improve key metrics.From the press release:Monetate, the leading provider of multichannel personalization to the world's best brands, announced today the release...

Personalization, the monster in your closet!

We all grew up with stories about the boogie-ma, or the monster in the closet that resulted in sleepless nights and a bedtime position smack dab between our parents, but it’s a new kind of monster keeping marketers...

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Activate your data, now!

It is another trade show focused on the future of digital retail and the room is buzzing with the latest trends in online marketing. When asked about the biggest pain point of their business, none of the executives...

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