Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

And the #MonetateSummit Awards go to...

Each year, we take some time at Summit to recognize a few outstanding customers. We call them the Monetate Awards.Here's a recap of this year's winners:Most Empowered ClientIs awarded to the customer who makes the most impressive use of the Monetate...

Best of #MonetateSummit day 2 (part 1: George Blankenship preso)

@TeslaGeorgeB what an awesome and inspiring keynote! #monetatesummit @TeslaMotors @APPLEOFFIClAL @Gap— Pop Tart Heart (@Shruti_Chawla) May 20, 2015 Inspiring talk from retail guru George Blankenship, the exec behind Gap, Apple & Tesla stores, at #monetatesummit pic.twitter.com/yjbbIz51o1— Clearhead...

Best of #MonetateSummit day 2 (Part 2: Sucharita Mulpuru’s preso)

Are you focused on millennials? Test your hypothesis - @smulpuru says 55+ segment is more promising. #monetatesummit pic.twitter.com/3snjJZtEZe— Clearhead (@ClearheadMe) May 20, 2015 Great advice from @smulpuru at #monetatesummit don’t ignore the segments with increasing spending power...

Best of #MonetateSummit day 2 (part 3: Monetate road map, etc.)

Had such a blast presenting the roadmap to the sold out crowd at #monetatesummit pic.twitter.com/34GpHg87U4— Mrs Marina (@Marina_Rakhlin) May 20, 2015 Hope you enjoy them! (Backstory: We personalized 300+ attendee bags based on their preferences.) #monetatesummit https://t.co/uEGz4SjS1W&mdash...

Monetate Summit starts tomorrow!

Tomorrow is the first day of Monetate Summit! (See also: Directions and venue info.)Don't forget to share your favorite Summit moments on Twitter and Instagram using #monetatesummit. The more you share, the more you can network and engage with...

Boots
I sent this, but they bought that. What’s up with that?

When premium footwear and apparel company Johnston & Murphy decided to add more robust tracking to their email campaigns, they turned to Customer Profiles & Monetate. In a recent blog post, Customer Portfolios used the example of...

What will conversion rates look like in 2020?

The resounding chorus you hear in the online marketing industry is that smartphones don't convert. Or at least, they do sometimes, but the conversion rates are horrendous. In 2013, studies like this one pegged mobile phone conversions at...

Ecommerce Derby
We made an infographic about the Kentucky Derby.

Really, that’s not entirely true. The infographic depicts a derby-style showdown of the industry’s most popular customer experience solutions—A/B testing, product recommendations, and personalization. We call it the “Ecommerce Derby.” We had a lot of fun making this...

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A counter-intuitive truth: Personalization CAN scale

An unseemly tirade for retailers with ambition: Part 3 We’ve been venting a lot lately. Thanks for listening. We got most of our frustrations out in our recent rant about personalization, but there are some things that...

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