Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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The state of 1-1 ecommerce personalization today

Micro-personalization has been the goal of many forward-thinking organizations since 1993, when Don Peppers and Martha Rogers published “The One to One Future.” Now that technology is finally catching up with that vision, how many brands are getting...

Personalization Intelligence Report Cover
How Proactiv, Best Buy & Ugg use multichannel personalization

According to the recently released L2 Personalization Report: 56% of retailers want to deliver cross-channel personalization 52% of consumers say they buy more when they’re recognized across channels As you might expect from such varied stats, the implementation...

This Week Today: The 5 best links of the week

Welcome to This Week Today, a roundup of the best links about ecommerce personalization, testing, and customer experience.Here's This Week Today vol. #four for Friday 7.31.2015.1. Retailers target consumer hearts and pocketbooks this back-to-school season [Forbes]"Many retailers are trying to break through the summer...

Mobile back-to-school shopping is on the rise... again. 

46% of shoppers will use a tablet to make their back-to-college purchases. 31% plan to purchase via smartphone—a new high for the annual NRF survey.The data collected by NRF also underscore a trend we've been observing here at Monetate for...

Personalization Intelligence Report Cover
The Innovative Way L’Oréal Paris is Capturing Customer Data

Before you deliver personalization, you have to have customer data. Makes sense, right? But how are today’s most tech-savvy brands capturing data about their customers? Most important: How do they make it actionable? The recently released L2 Personalization...

This Week Today: The 5 best links of the week

Welcome to This Week Today, a weekly roundup of the week's best links, published every week on Friday morning. Here's This Week Today vol. #three for Friday 7.24.2015.1. The Dot Connectors: Creating personalization at every step of the customer experience [Content Standard]"It was clear that...

Personas
The Personalization Report Card: Email

Ever wonder how many brands really send out personalized email? Sure, it can boost opens and conversions, but how many brands take the time to make effective personalized email campaigns? As you might expect, the answer is complicated...

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Report: Product recommendations best practices

We’ve all been there. Irrelevant product recommendations—stuff like recommendations for a scarf when you’re browsing swimsuits. “They must know I’m getting ready to head to the beach… can’t we do better than this? It’s 2015!” you say to...

This Week Today: The 5 best links of the week

Welcome to This Week Today, a new blog series published by the Monetate content team. Yes, we stole the name from John Oliver. No, we're not sorry.Join us each Friday for a wrap up of the week's top ecommerce news...

How to target promotions for back-to-school shoppers

It's mid-July, which means three things: It's hot. All the big summer movies have already been released. The back-to-school shopping season is quickly approaching its crescendo.Back-to-school spending is projected to increase to 4.6% year-over-year. And as many as 29%...

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