Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Personalization Intelligence Report Cover
The Innovative Way L’Oréal Paris is Capturing Customer Data

Before you deliver personalization, you have to have customer data. Makes sense, right? But how are today’s most tech-savvy brands capturing data about their customers? Most important: How do they make it actionable? The recently released L2 Personalization...

This Week Today: The 5 best links of the week

Welcome to This Week Today, a weekly roundup of the week's best links, published every week on Friday morning. Here's This Week Today vol. #three for Friday 7.24.2015.1. The Dot Connectors: Creating personalization at every step of the customer experience [Content Standard]"It was clear that...

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The Personalization Report Card: Email

Ever wonder how many brands really send out personalized email? Sure, it can boost opens and conversions, but how many brands take the time to make effective personalized email campaigns? As you might expect, the answer is complicated...

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Report: Product recommendations best practices

We’ve all been there. Irrelevant product recommendations—stuff like recommendations for a scarf when you’re browsing swimsuits. “They must know I’m getting ready to head to the beach… can’t we do better than this? It’s 2015!” you say to...

This Week Today: The 5 best links of the week

Welcome to This Week Today, a new blog series published by the Monetate content team. Yes, we stole the name from John Oliver. No, we're not sorry.Join us each Friday for a wrap up of the week's top ecommerce news...

How to target promotions for back-to-school shoppers

It's mid-July, which means three things: It's hot. All the big summer movies have already been released. The back-to-school shopping season is quickly approaching its crescendo.Back-to-school spending is projected to increase to 4.6% year-over-year. And as many as 29%...

This Week Today: HBO, QVC, IRCE & more

Welcome to This Week Today, a new blog series published by the Monetate content team. Yes, we stole the name from John Oliver. No, we're not sorry.Join us each Friday for a wrap up of the week's top ecommerce news...

3 ominous ecommerce stats from Q1 2015.

At 35.25%, average bounce rate was nearly 6 percentage points higher at the end of Q1 2015 than it was at the end of Q1 2014. At $122.65, average order value was down 2.5% year-over-year. At 2.32%, conversion rates are...

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The problem: Bounce rates are on the rise. The solution:

Remember that time (last Thursday) we said, “Spot the interesting trend there? AOV dipped slightly across mobile devices [in Q1], but actually inched up a tad for shoppers using desktop PCs”? We have another interesting trend for you...

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